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Condé Nast Germany · 1 month ago

Director of Audience Development and Analytics, Allure & SELF

New York, NY

Full-time

Onsite

Director/Executive

$140K/yr - $160K/yr

8+ years exp

Condé Nast is a leading media company known for its influential brands like Allure and SELF. The Director of Audience Development and Analytics will advocate for audience priorities, ensuring alignment with key performance indicators while leveraging data-driven insights to enhance audience engagement and growth across various channels.

AdvertisingBrand MarketingDigital MediaLifestyle

Responsibilities

Drive audience development initiatives across Allure and SELF with a focus on newsletters, partnerships, SEO, AIO, and other organic distribution channels including social

Serve as the primary liaison for all audience development priorities maintaining open lines of communication across editorial, product, technology, commerce, commercial and marketing teams. Clearly advocate for audience growth and engagement goals company-wide

Partner with editors to ensure content is optimized for all major distribution channels (including search, social, and newsletters) and collaborate with product and technology teams to enhance performance at key traffic-driving moments

Available to provide insights and content recommendations during key editorial moments throughout the year with a holistic view of Allure’s and SELF’s coverage to best optimize for traffic and engagement

Develop and manage an ongoing testing strategy across audience funnels, including paid marketing and audience data acquisition strategies

Lead organic promotion strategies for major Allure tentpole events such as Best of Beauty, Best of Beauty Live and Readers’ Choice Awards ensuring cohesive and timely execution across platforms

Partner with editorial leadership to evolve the newsletter portfolio from concept development to performance testing. Run A/B tests to refine content, layout, and delivery for maximum reach and engagement

Closely collaborate with the commerce team to ensure content is strategically distributed across relevant platforms, aligned with editorial and business goals

Monitor and report on performance metrics

Identify emerging opportunities for audience engagement that align with editorial vision. Propose and implement creative strategies to fill gaps and extend the brands’ reach

Conduct regular analysis of competitors and audience behavior to surface trends, inform future strategy, and uncover growth opportunities across channels

Make recommendations for and execute paid social and search initiatives when necessary

Maintain close relationships with partners like Meta, TikTok, Google, and Pinterest, as well as building new relationships to facilitate audience sharing and growth

Additional duties as required by manager

Qualification

SEOAudience developmentContent analyticsDigital marketingSocial strategyEmail campaignsData analysisTesting frameworksAnalytical skillsEntrepreneurial mindsetBrand valuesEditorial collaborationPerformance reportingCompetitor analysisAudience engagementCreative strategiesDigital audience acquisitionBrand growthContent strategyPlatform managementEmerging opportunitiesPaid social initiativesPaid search initiativesAudience data acquisitionPartnership managementSocialFlowSailthruParsleyGoogle AnalyticsDash Hudson

Required

8-10 + years of digital marketing or audience development experience with a major brand, publisher, digital advertising or marketing agency with a thorough understanding of online business models and strategies

Proven ability in growing a brand and audiences across multiple platforms

Experience working with an editorial team and editorial calendar, and an understanding of content strategy including a good sense and understanding of the brand's core values

Hands-on experience managing digital audience acquisition programs

Ability to clearly articulate and present initiatives to creative and technical teams alike

Entrepreneurial, digitally savvy, creative and experimental in the approach to problem solving, with exceptional analytical and critical thinking skills

Positive team player and an enthusiastic work ethic