Tivity Health · 1 month ago
VP, Market Strategy and Commercialization
United States
Full-time
Remote
Director/Executive
$175K/yr - $215K/yr
10+ years expTivity Health is a leading provider of healthy life-changing solutions, and they are seeking a Vice President of Market Strategy and Commercialization. This senior leadership role is responsible for accelerating business growth by leading strategic initiatives, overseeing market insights, and driving cross-functional collaboration to ensure successful execution of new business lines.
FitnessHealth CareWellness
Responsibilities
Accountability for Emerging Business Lines or New Market Opportunities: Identify, launch, and drive key strategic priority markets that accelerate revenue growth and expand our impact. Operate as the business owner for these priority areas, from initial concept through full execution by serving as the central accountable figure – owning the strategy and P&L for these ventures to ensure they meet short-term and long-term performance goals. Think broadly about what the business line may need to be successful (e.g., internal resources, external partnerships), make the business case and ensure successful execution
Market Insight & Business Design: Gather and synthesize market research, customer insights, and competitive intelligence to inform strategic decisions. Leverage these insights to shape product direction, service design, and value propositions for new offerings and accelerate product market fit
Cross-Functional Leadership & Operational Readiness: Oversee cross-functional execution of initiatives by partnering closely with Product, Operations, Sales, Marketing, and other teams. Ensure alignment of priorities and coordinate efforts so that new initiatives move smoothly from concept to scale, taking into account the full end-to-end operating model (from B2B marketing materials to client reporting and sunsetting). Influence organizational decisions with limited direct control
Product Collaboration: Work hand-in-hand with Product Management and the Chief Product Officer to align the product roadmap with strategic market opportunities. Bring market-driven perspective to product development and utilize escalation paths when necessary to remove roadblocks or adjust priorities in support of growth initiatives
Go-to-Market Partnership: Collaborate with Sales, Client Management and Marketing teams to execute go-to-market strategies for new products or services. Support early customer acquisition by developing compelling messaging and value propositions and by engaging directly with key clients or partners as needed
Performance Management: Establish clear KPIs and success metrics for each initiative (e.g. learning velocity, user engagement, revenue growth, profitability). Monitor performance against these metrics and proactively adjust strategies to ensure initiatives are on track to meet both short-term milestones and long-term business objectives
Executive Communication: Serve as a strategic advisor to the executive leadership team regarding new growth initiatives. Provide regular updates, share insights and learnings, and make data-driven recommendations. Ensure stakeholders are informed, aligned, and excited about the strategic direction
Qualification
Required
Bachelor's degree in Business, Economics, or a related field is required
10+ years of progressive experience in strategy, product management, general management, or related roles
Demonstrated success in taking new products or business lines from concept to market and scaling them in ambiguous or high-growth environments
Excellent communication and interpersonal skills, including the ability to craft clear executive-level presentations and to inspire teams around a common vision
Exceptional leadership skills with a track record of influencing and coordinating cross-functional teams (e.g. product, engineering, sales, operations)
Strong analytical and problem-solving capabilities
Self-starter with an entrepreneurial spirit
A genuine passion for health, wellness, and mission-driven work
Aligned with our company values and mission
A collaborative team player who can work effectively across departments and is motivated by the opportunity to make a meaningful impact on the well-being of our members and communities
Preferred
MBA preferred
P&L ownership preferred
Experience with go-to-market strategy and market research is preferred
Experience in the healthcare, fitness, or wellness industry is a plus
Benefits
Medical
Dental
Vision
401k with match
Generous paid time off
Free gym membership to over 13,000 fitness locations in the US
Other great benefits
Company
Tivity Health
Tivity Health is provider of fitness and health improvement programs, with strong capabilities in developing and managing network solutions.
501-1000 employees
H1B Sponsorship
Tivity Health has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (9)
2023 (4)
2022 (9)
2021 (6)
2020 (9)
Funding
Current Stage
Public CompanyTotal Funding
$25MKey Investors
CareFirst
2022-04-05Acquired
2017-01-11IPO
2013-10-02Post Ipo Equity· $20M
Leadership Team
Stacey Santo
Chief Marketing, Engagement and Insights Officer
Recent News
Morningstar.com
2025-11-05
2025-10-10
2025-10-01
Company data provided by crunchbase