Universal Music Group · 1 month ago
Director, Audience Growth
Santa Monica, CA
Full-time
Onsite
Lead/Staff, Director/Executive
$76K/yr - $186K/yr
5+ years expUniversal Music Group is the world’s leading music company, committed to artistry, innovation, and entrepreneurship. They are seeking a Director of Audience Growth to lead digital and lifestyle marketing initiatives that expand artist and catalog awareness across various platforms.
Audio Recording and ProductionMedia and EntertainmentMusicPublishing
Responsibilities
Work closely with artists and their representatives to develop innovative digital + lifestyle marketing campaigns and initiatives with the focus on engaging and growing audiences
Strategize and oversee marketing campaign execution, with a focus on global audience engagement in partnership with International, to grow target audiences
Strategize artist community marketing and appropriate outreach surrounding campaigns
Develop relationships and secure Global opportunities with digital partners, creators, influencers, and cultural digital platforms
Set clear goals and campaign objectives around awareness, engagement, consumption (streams, video views), and conversion (pre-orders, D2C) with measurable KPIs
Partner + collaborate closely with the commercial team to develop digital marketing strategies to support accounts
Mentor and be a trusted, strategic leader for the team
Direct and manage relations with digital marketing agencies as needed
Be a creative visionary, driving progressive digital marketing campaigns and inspiring innovation across the team
Manage project and campaign digital marketing budgets, including creator, paid media and partner activations
Maintain communication + nurture digital partner relationships (Meta, Snap, TikTok, X, etc.)
Work collaboratively with the broader Audience Growth team, and other cross-functional teams at UMe including project management, creator + streaming marketing, International, commercial, PR, production + A&R
Report results internally and externally throughout the duration of a campaign
Qualification
Required
5-7+ years of experience in digital + lifestyle marketing, ideally working with talent, or in a comparable entertainment or creative space
Ability to handle multiple projects and operate effectively in a high-pressured, sometimes ambiguous environment
Deep understanding of the paid media space and how its efforts intertwine with organic digital content
Proven ability to communicate and be a trusted team member and leader within the department
Expertise of social platforms and in-app tools
Proven experience in forging strategic marketing partnerships with digital platforms
Passion for working with content creators to develop breakthrough content for our artists
Experience with CRM, fan engagement, and community marketing, with a curiosity and openness to learn more
Ability to lead project output and maintain communication with management and artist teams
Passion for music and bringing catalog music to new audiences
An unquenchable thirst for innovation, experimentation, and reinvention!
Preferred
Previous people management experience, a plus
Content creation and/or production experience, a plus
Benefits
Comprehensive medical, dental, and vision coverage
Including 100% coverage for out-patient in-network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
Student Loan Repayment Assistance and Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent
Company
Universal Music Group
Universal Music Group is a music-based entertainment company that offers music recording, publishing, and merchandising services worldwide. It is a sub-organization of Leviy Publishing.
10001+ employees
H1B Sponsorship
Universal Music Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (19)
2024 (24)
2023 (14)
2022 (22)
2021 (18)
2020 (19)
Funding
Current Stage
Public CompanyTotal Funding
$8.65BKey Investors
William AckmanTencent
2023-06-06Post Ipo Debt· $802.31M
2021-09-21IPO
2021-06-21Secondary Market· $4.17B
Leadership Team
Devraj Sanyal
Chairman & CEO, Universal Music Group, India & South Asia; SVP Strategy "AMEA"
Timothy Xu
Chairman and CEO
Recent News
Digital Music News
2026-01-24
Digital Music News
2026-01-23
Company data provided by crunchbase