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Fanatics · 1 week ago

Sr. Manager, Advertising Operations

New York, NY

Full-time

Hybrid

Senior Level

$150K/yr - $175K/yr

5+ years exp

Fanatics is building a leading global digital sports platform. The Sr. Manager, Advertising Operations will manage campaign delivery, vendor coordination, and operational processes while collaborating cross-functionally to optimize campaign performance and mentor team members.

eSportsManufacturingRetailSporting GoodsSports

Responsibilities

Manage the day-to-day execution of the full campaign lifecycle: trafficking, creative QC, tags/pixels, implementation, pacing, optimizations, and delivery

Monitor KPIs, budgets, and pacing; flag risks early and partner with Sales/Account Management to prevent under-delivery or overspend

Maintain and enhance pacing and delivery dashboards; collaborate with Analytics/Product to investigate data discrepancies and ensure accuracy

Support relationships with external vendors and supply partners (DSPs, SSPs, exchanges, measurement/verification partners)

Ensure offsite supply meets quality standards, delivery expectations, and SLAs

Assist with vendor performance reviews and identify issues that require escalation

Contribute to price/fee discussions or platform evaluations as needed

Coordinate workflow and communication with offshore or remote teams responsible for trafficking, QA, and reporting tasks

Ensure clarity in roles, responsibilities, and hand-offs between in-house and offshore contributors

Provide feedback and monitor performance to ensure consistency and operational accuracy

Follow and help refine SOPs, escalation protocols, and QA checkpoints

Handle tag/pixel management, discrepancy resolution (1st/3rd-party), and creative spec compliance

Maintain operational health dashboards (delivery, pacing drift, vendor performance, tickets)

Ensure measurement and data integrity across campaigns

Partner with Sales, Ad Product, Product, Analytics, and Finance on campaign hand-offs, inventory checks, technical feasibility, and pricing alignment

Support strategic or complex deals through accurate setup and handling of unique technical requirements

Act as a point of escalation for campaign delivery issues or vendor troubleshooting

Mentor and support specialists/traffickers on campaign operations and QA best practices

Assist with training, onboarding, and capacity planning, including coordination with offshore resources

Contribute to a team culture of quality, accountability, and continuous improvement

Identify inefficiencies or workflow bottlenecks and propose solutions that improve speed, accuracy, or scale

Stay informed on ad tech trends, privacy changes, measurement shifts, and creative/format updates that impact operations

Recommend new tools or enhancements that improve operational quality and delivery outcomes

Qualification

Ad operations experienceAd serving systemsSQL proficiencyVendor managementAnalytical capabilitiesCross-functional collaborationOperational disciplineMultitaskingTeam mentoring

Required

~5–7+ years of experience in ad operations, campaign management, or trafficking, with some leadership or mentoring responsibility

Strong working knowledge of ad serving systems, tags/pixels, DSPs, SSPs, exchanges, and measurement/verification tools

Experience using SQL and working with large datasets (Snowflake or similar) for reporting, troubleshooting, and performance insights

Familiarity with vendor/supply partners or offsite/programmatic supply workflows

Experience collaborating with offshore or distributed teams

Strong operational discipline: QA, trafficking workflows, discrepancy resolution, delivery troubleshooting

Excellent cross-functional communication and stakeholder management skills

Strong analytical capabilities and comfort with dashboards, KPIs, and campaign diagnostics

Ability to multitask, prioritize under pressure, and maintain high execution standards

Preferred

Experience in commerce media, sports media, or environments with both direct + programmatic inventory

Background handling large campaign budgets or high-volume delivery environments

Familiarity with video/CTV/OTT/live-event ad formats

Exposure to scaling ad ops technology or workflow automation tools

Understanding of privacy/identity/cookieless developments and their operational impact

Bonus: Experience helping design automated data workflows or dashboards in Snowflake

Benefits

Unique benefit where employees at Fanatics' corporate entity can work remotely for up to four weeks per year, which can be taken in daily or weekly increments.