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AdsWizz · 1 month ago

Senior Specialist, Content Marketing and Partnerships

New York, NY

Full-time

Onsite

Mid, Senior Level

$75K/yr - $92K/yr

3+ years exp

SiriusXM is the leading audio entertainment company in North America, and they are seeking a Senior Specialist to support content marketing and partnerships efforts for their Talk and Podcast partners. This role involves strategic development and tactical execution of marketing plans to drive audience growth, working cross-functionally with various internal departments to ensure effective partner programs.

Ad ServerAd TargetingAdvertisingAdvertising PlatformsAudioBroadcastingMusic

Comp. & Benefits

Responsibilities

Support Partner campaigns from planning and strategy phases through implementation and execution. Work cross-functionally across internal departments, including CRM, App, PR, Social, Performance, Creative, Events, Sweeps, Email, Channel marketing, OEM, brand, and Digital. Ensure seamless communication and coordination to optimize the effectiveness of partner programs, including Partner and Host approvals of marketing materials

Work with the partner’s teams to understand their current visual identity and communicate this to internal creative teams, preserving the authenticity of the partner and tone of the partner’s content. Collaborate with the marketing team to create and optimize marketing collateral and assets for partner-specific initiatives. Facilitate a high volume of creative assets from conception to distribution. Act as the quality control for each partner by coordinating approvals of marketing materials

Brainstorm and pitch creative partner strategies, content, and promotional opportunities aimed at increasing audience engagement, building brand awareness, and strengthening partner relations for SiriusXM. Develop strategies for specialty programming, events, interviews, performances, and partner-hosted shows

Create and execute social promotion strategies, including the necessary assets needed to run a successful social media campaign across Instagram, TikTok, X, Facebook, and YouTube

Create, distribute and monitor the performance of SiriusXM links for partners and their guests shared through their networks off platform to drive awareness and traffic back into the SiriusXM app or trial offer

Content aggregator for all SiriusXM brand and seasonal campaigns and facilitate requests from talent to support those campaigns

Support and assist with aggregating marketing plans for ongoing Partner marketing support, new launches, and events

Monitor that SiriusXM and partner contractual obligations are fulfilled on a quarterly and annual basis

Provide weekly summary of takeaways from Talk, Comedy, and Entertainment meetings

Support efforts to build paid media plans designed to drive audience growth and engagement for priority podcasts and partners

Support the day-to-day management of paid campaigns — from targeting and creative strategy to pacing, optimization, and performance tracking

Help to develop creative briefs and collaborate on assets that work natively on YouTube — including video ads, static image overlays, copy, and CTA strategy

Use performance data to help build audience profiles and identify new growth opportunities — including audience crossovers and channels that over-index for new podcast listeners

Deliver clear, actionable campaign recaps to stakeholders, highlighting what worked, what didn’t, and how to improve going forward

Qualification

Content marketingDigital marketingSocial media strategyCreative brief developmentAudience growth strategiesPerformance trackingQuality controlCollaborationCommunicationProject management