Georgetown University · 1 month ago
Senior Director, Marketing Strategy and Engagement
St. Mary's County, MD
Full-time
Onsite
Director/Executive
$55K/yr - $100K/yr
6+ years expGeorgetown University is a prestigious institution located in the heart of Washington, D.C., offering rigorous academic programs and a global perspective. The Senior Director of Marketing Strategy and Engagement will lead the development and execution of integrated marketing strategies to enhance the Berkley School of Nursing's reputation and enrollment across all programs.
EducationHigher EducationUniversities
Responsibilities
Oversee Salesforce Marketing Cloud and work with internal and /external stakeholders in implementation of web-based technologies (i.e. generative AI, chatbots, etc) with a focus on lead acquisition
In collaboration with senior leaders, work to define and administer the marketing strategy for BSON across programs and offerings, establishing KPIs to drive enrollment and meet goals
Integrate and coordinate marketing communications strategy across BSON (working directly with admissions, clinical placement, and advising), providing both strategic and operational oversight
Define school annual marketing priorities, audience determination, and goals reflecting the school/unit’s unique mission and audience
Elevate brand awareness through internal and external partnerships
Support the management of external marketing firms in an integrated marketing strategy which includes full funnel paid social, search, native, out-of-home, digital, sponsored content, video, blog, event, and email journey communication campaigns
Develop messaging for all advertising channels, including SEM campaigns, enrollment marketing messaging, and external facing materials to support recruitment goals
Manage data collection, marketing efforts, and final approvals to ensure accurate and strategic submissions that impact rankings
Build out and manage a high performance marketing team
Qualification
Required
A Bachelor degree required in business, marketing, journalism, public relations, English, liberal arts, or a related field
Candidates should also have at least 6-8 years in marketing (higher education or online marketing management a plus)
Exemplary interpersonal, communication, and conflict management skills. Ideal candidates will have an entrepreneurial, positive, inclusive spirit that is ready to ideate and build at the BSON
Must be able to work with and exhibit a consultative communication style to various constituencies including prospective students, current students, alumni, faculty, and staff
Minimum 2-3 years in supervisory role with experience building high performing teams
Must be able to think strategically in the delivery of programs and services
Must be comfortable working with technology, analyzing market data, learning new systems and have demonstrated strong attention to detail
Experience with Salesforce Marketing Cloud, Proficient in MS Word and MS Excel, PowerPoint and/or other data visualization tools
Preferred
Master's degree (Marketing, MBA, or similar) preferred
Prior experience or knowledge of management education trends and issues is beneficial
Benefits
Medical
Dental
Vision
Disability and life insurance
Retirement savings
Tuition assistance
Work-life balance benefits
Employee discounts
An array of voluntary insurance options
Company
Georgetown University
Georgetown University is an academic and research institution.
5001-10000 employees
H1B Sponsorship
Georgetown University has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (120)
2024 (89)
2023 (90)
2022 (77)
2021 (38)
2020 (52)
Funding
Current Stage
Late StageTotal Funding
$13.74MKey Investors
US Department of Commerce, Economic Development AdministationHyundai Hope On WheelsAndrew W. Mellon Foundation
2023-11-09Grant· $0.75M
2022-09-27Grant· $0.3M
2019-12-18Grant· $1M
Leadership Team
Randall Bass
Vice President, Strategic Education Initiatives
Bryan Alexander
Senior Scholar
Recent News
2025-11-06
Company data provided by crunchbase