Climate Control Group · 1 day ago
Digital Marketing Specialist
OKC Metro Area
Full-time
Onsite
Entry, Mid Level
2+ years expClimate Control Group is seeking a Digital Marketing Specialist to enhance their digital presence through strategic insights and technical expertise. The role involves planning and executing digital marketing campaigns, optimizing web platforms, and collaborating with cross-functional teams to drive customer engagement and business growth.
Heating Ventilation and Air Conditioning (HVAC)Industrial ManufacturingMachinery ManufacturingManufacturingReal Estate
Responsibilities
Plan, execute, and optimize digital marketing campaigns across multiple channels, including social media, email, search engines, and display advertising
Oversee the maintenance and optimization of CCG websites and digital platforms, ensuring adherence to coding standards, accessibility guidelines, and security protocols
Provide input and insight into new web platforms and collaborate with IT to port multiple websites from SiteVision to a new web solution
Collaborate with cross-functional teams to gather requirements, translate them into functional specifications, and implement effective web solutions that align with business goals
Lead SEO/SEM improvements, implement advanced on-page/off-page strategies, and manage keyword research to enhance search rankings, visibility, and user engagement
Create email automation and online advertising campaigns – reporting on results, goals, etc
Drive brand awareness, lead generation, and increase sales through various digital marketing efforts
Integrate applications, graphics, media, and emerging technologies (AI, machine learning, automation) to improve website functionality and customer experience
Lead the creation of personalized content, digital tools, and interactive elements to drive user engagement and conversions
Implement and validate comprehensive tracking and analytics systems to monitor and improve digital performance and key marketing KPIs
Manage workflow, project execution, and timely delivery, ensuring high-quality standards and brand consistency across all digital platforms
Provide regular reports and insights to inform data-driven strategies for content development and digital marketing efforts
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field (or equivalent practical experience)
At least 2 years experience in digital marketing
Previous experience leading cross-functional teams in executing projects from ideation to completion
Familiarity with B2B and multi-step B2C go-to-market approaches recommended
Proficiency in MS Office Suite, Google Workspace and Adobe Creative Suite
Proficiency in CMS platforms (HubSpot, Adobe AEM, WordPress)
Experience with web analytics tools (Google Analytics, Semrush, HubSpot, Adobe Analytics)
Experience with project management tools (Monday.com, Jira, Azure DevOps)
Strong understanding of UI/UX principles
Proven experience managing web teams and projects, with a focus on SEO and performance optimization
Ability to manage multiple projects with tight deadlines in a fast-paced environment
Proactive, self-driven, and capable of leading initiatives with minimal guidance
Strong interpersonal skills, with the ability to engage stakeholders across marketing, sales, product management, and leadership teams
Skilled at diagnosing technical issues and identifying root causes
Excellent cross-functional collaboration and relationship-building abilities
Company
Climate Control Group
Climate Control Group is a manufacturer of HVAC solutions for commercial and residential applications.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2016-05-12Acquired
Leadership Team
Kevin E. Keller
Chief Technology Officer
Timothy McGraw
Chief Financial Officer
Recent News
Company data provided by crunchbase