Global Citizen · 1 month ago
Senior Vice President, Social Strategy and Growth
New York, New York, United States
Full-time
Hybrid
Director/Executive
$200K/yr - $225K/yr
10+ years expGlobal Citizen is an international advocacy organization working to end extreme poverty and protect the planet. They are seeking a Senior Vice President, Social Strategy and Growth to lead the global strategy for audience growth and creator-driven storytelling, ensuring that the organization’s mission is embedded in digital culture. This role will unify social strategy, content innovation, and monetization to drive measurable action and engagement.
CommunitiesProfessional ServicesService Industry
No H1B
Responsibilities
Lead the strategic design and execution of Global Citizen’s growth ecosystem and strategy to grow to a 50m movement by end 2029
Establish and deliver clear KPIs for audience expansion, engagement, and monetization
Embed social storytelling across all Global Citizen campaigns and departments
Champion a data-driven, agile, and collaborative organizational culture that fuses creative excellence with measurable results
Oversee the creative framework for Global Citizen’s personality-led content ecosystem — from archetypes and tone to storytelling formats
Build and manage a global network of creators and cultural figures (staff, freelancers and ambassadors) promoting Global Citizen’s mission, values and product
Commission scalable digital series and experimental formats that deepen engagement across platforms
Lead the cross-functional 'Growth SWAT' combining Creative, Product, and Data capabilities to drive continuous performance improvement
Oversee all creator contracting, governance, and brand alignment — ensuring IP ownership and long-term partnership value
Build partnerships (cash, in-kind and barter) to scale the Global Citizen movement
Develop and execute monetization models for creator and campaign content
Lead integration of co-branded and sponsored formats into campaigns and tentpole events (Global Citizen Festival, Move Afrika, GC NOW)
Collaborate with Partnerships and Development teams to embed growth and storytelling opportunities into corporate, philanthropic, and media relationships
Qualification
Required
Proven ability to build and scale creator-led or personality-driven content systems with measurable outcomes
10+ years' leadership experience in media, entertainment, content strategy, or creator ecosystems
Deep expertise in digital storytelling, social platform ecosystems, and talent management
Demonstrated success in P&L ownership or revenue-generating partnerships
Exceptional cross-functional leadership and executive presence
Hands on ability to create, edit, direct, tag and post
Deep commitment to Global Citizen's mission to end extreme poverty
Strategic thinker who blends creativity, data, and operational rigor
Collaborative, inclusive, and courageous leadership style
Ability to thrive in a high-velocity, impact-oriented environment
Using AI tools to work smarter and drive impact is an essential part of every role at Global Citizen
Benefits
Medical, dental, vision, and life insurance
Commuter benefits
403(b) retirement savings & employer match
Generous paid time off (vacation, sick, and holidays)
Paid parental leave
Employee discounts
FSA
Professional Development Assistance (EAP)
Company
Global Citizen
Global Citizen is a community of people like you.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Hugh Evans
CEO
Michael Sheldrick
Co-Founder and Chief Policy, Impact and Government Affairs Officer
Recent News
2026-01-23
Small Business Trends
2025-12-01
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