Apply on Employer Site

JD Finish Line · 3 weeks ago

Sr. Strategist- Brand Marketing

Indianapolis, IN

Full-time

Hybrid

Mid, Senior Level

3+ years exp

JD Finish Line is a company that focuses on brand marketing programs to drive engagement and growth. The Sr. Strategist- Brand Marketing plays a crucial role in executing marketing initiatives across various channels and collaborating with cross-functional teams to ensure brand consistency and storytelling.

ApparelRetail

Responsibilities

Drives the strategy of key category moments - both in-season and seasonless

Support the development and execution of seasonal and year-round brand and category marketing campaigns across digital, social, media, and in-store touchpoints

Coordinate with Content & Creative teams to brief, concept and deliver campaign assets

Partner with Buying, Merchandising, Retail Marketing, and Digital teams to ensure alignment between product priorities and marketing execution

Supports Brand Manager in project management and asset needs for brand initiatives

Performs day-to-day coordination of featured product styles, merchandising, content and asset needs

Support brand partner marketing initiatives, including co-branded campaigns and product launches

Assist with tracking co-op-funded programs, timelines, and deliverables

Help manage partner communications and post-campaign recaps in collaboration with Integrated Marketing

Work effectively within a matrixed environment, collaborating with Buying, Creative, Digital, Retail, Finance, Merchandising, and external partners

Act as a reliable day-to-day point of contact to keep work moving forward across teams - including partners, brands and buyer relationships

Qualification

Brand marketingCampaign planningProject managementDigital marketingSocial media marketingRetail experienceCollaboration skillsOrganizational skillsCommunication skills