Symetria Recovery · 2 months ago
Director of Performance Marketing
Naperville, IL
Full-time
Hybrid
Lead/Staff, Director/Executive
$125K/yr - $140K/yr
5+ years expSymetria Recovery is the #1 outpatient rehab in Illinois and Texas, providing comprehensive substance abuse treatment with a focus on Medication-Assisted Treatment. The Director of Performance Marketing will lead the development and execution of data-driven marketing strategies to drive patient acquisition and engagement, maximizing qualified leads while improving efficiency across channels.
Hospital & Health Care
Responsibilities
Develop and execute performance marketing strategies that drive qualified leads and measurable ROI
Manage and optimize campaigns across Google, streaming audio, email, out-of-home, directories, and social media platforms
Lead SEO and conversion optimization initiatives, partnering with agencies to improve rankings, increase traffic, and improve lead quality and volume
Monitor, analyze and report KPIs across all clinic locations like CAC, conversion rates, and channel performance, with a disposition to do more with less
Comfortable with A/B testing and applying statistical approach to make the best possible decisions with incomplete data, always testing, implementing, and improving
Collaborate with Admissions, Business Development, and Operations teams to align messaging and campaigns in support of broader business and clinical goals
Manage agency relationships by establishing clear expectations and accountability, while driving velocity and measurable results
Build close relationship with Finance team to oversee campaign budgets, adjust forecasts, and align marketing success with financial results
Stay ahead of trends in performance marketing, including AI-driven optimization and generative technologies, bringing a strong point of view on how to use new tools creatively to grow both brand and leads
Qualification
Required
Bachelor's degree in business, Science or Math, or similar quantitative fields (or equivalent experience)
5+ years of progressive experience in digital performance marketing, ideally for multi-site companies
Deep expertise in Google Ads, Google Analytics (GA4), Tag Manager, and SEO best practices
Proven success managing campaigns and budgets across multiple digital channels
Strong analytical skills, intellectual curiosity, tolerance for ambiguity, and comfort working with data, metrics, and attribution models
Experience managing or collaborating with agencies
Excellent communication skills and the ability to influence decisions across the organization
Preferred
Prior interest or knowledge of healthcare, substance use or behavioral health valued but not required
Benefits
Competitive compensation and benefits package
Company
Symetria Recovery
Symetria Recovery® is an innovative network of outpatient treatment centers for opioid dependency with experts who are passionately committed to providing evidence-based treatment that addresses the whole person, not just the addictive behavior.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Masroor Ahmed
CEO
Taylor Spandl
Chief Financial Officer
Company data provided by crunchbase