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JD Finish Line · 3 weeks ago

Sr. Strategist- Brand Marketing

Boulder, Co

Full-time

Onsite

Mid, Senior Level

$70K/yr - $80K/yr

3+ years exp

JD Finish Line is a leading retailer in the footwear and apparel industry, and they are seeking a Sr. Strategist- Brand Marketing to support brand marketing programs. This role is crucial for driving brand consideration and consumer engagement across various channels, collaborating with cross-functional teams to ensure effective execution of marketing strategies.

ApparelRetail

Responsibilities

Drives the strategy of key category moments - both in-season and seasonless

Support the development and execution of seasonal and year-round brand and category marketing campaigns across digital, social, media, and in-store touchpoints

Coordinate with Content & Creative teams to brief, concept and deliver campaign assets

Partner with Buying, Merchandising, Retail Marketing, and Digital teams to ensure alignment between product priorities and marketing execution

Supports Brand Manager in project management and asset needs for brand initiatives

Performs day-to-day coordination of featured product styles, merchandising, content and asset needs

Support brand partner marketing initiatives, including co-branded campaigns and product launches

Assist with tracking co-op-funded programs, timelines, and deliverables

Help manage partner communications and post-campaign recaps in collaboration with Integrated Marketing

Work effectively within a matrixed environment, collaborating with Buying, Creative, Digital, Retail, Finance, Merchandising, and external partners

Act as a reliable day-to-day point of contact to keep work moving forward across teams - including partners, brands and buyer relationships

Qualification

Brand MarketingCampaign PlanningProject ManagementMulti-channel CampaignsCross-functional CollaborationRetail ExperienceConsumer Brand ExperienceClear CommunicationOrganizational SkillsAttention to Detail