Beyond International Group · 1 month ago
Bilingual Marketing Director (Chinese/English) Irvine, CA.
Irvine, California, United States
Full-time
Onsite
Mid, Senior Level
$95K/yr - $130K/yr
5+ years expBeyond International is a fast-growing international investment firm that connects high-net-worth clients with appealing alternative investments. They are seeking a Bilingual Marketing Director to develop and manage marketing strategies targeting both English and Chinese-speaking audiences, focusing on brand growth and customer acquisition.
AdviceInsuranceReal Estate InvestmentWealth Management
No H1B
Responsibilities
Develop and implement comprehensive marketing strategies to increase brand awareness, engagement, and sales within both English-speaking and Chinese-speaking markets
Conduct market research to identify trends, opportunities, and competitive landscape in both markets
Create and manage marketing calendars and budgets for various campaigns
Oversee the creation and localization of compelling marketing content for diverse platforms (e.g., social media, email newsletters, website, blog posts)
Ensure all marketing materials are culturally relevant and linguistically accurate in both Simplified/Traditional Chinese and English
Manage and grow the company's presence on Chinese social media platforms such as WeChat, Weibo, and Little Red Book (Xiaohongshu), as well as US-based platforms like Youtube, Facebook, Instagram, and LinkedIn
Plan, execute, and analyze digital marketing campaigns, including PPC, SEO, social media advertising, and email marketing, for both target audiences
Collaborate with internal teams (e.g., Sales, Product, Design) to ensure marketing initiatives align with overall business goals
Track and report on campaign performance using key metrics and provide insights for future improvements
Engage with Chinese-speaking communities both online and offline
Identify and build relationships with key influencers, media partners, and community leaders in the Chinese-speaking market
Organize and manage events, webinars, or partnerships to drive brand visibility
Provide regular reports on marketing performance, ROI, and competitor activity to senior management
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or a related field
5+ years of experience in marketing, with a minimum of 2 years in a management or senior role
Native or professional-level fluency in both Simplified Chinese and English (reading, writing, and speaking)
Proven experience developing and executing marketing strategies for both US and Chinese markets
Deep understanding of Chinese digital marketing platforms (WeChat, Little Red Book, etc.) and US platforms (YouTube, Facebook, Instagram, Google Ads, etc.)
Strong analytical skills with experience in using marketing analytics tools (e.g., Google Analytics)
Excellent written and verbal communication skills in both languages
Self-starter with the ability to work independently and as part of a team in a fast-paced environment
Applicants must be currently authorized to work in the United States on a full-time basis and able to commute to Irvine, CA
Preferred
Experience in Finance or Immigration is a plus
Benefits
Employer-paid health, dental, vision, life, and long-term disability insurance.
Paid time off and holidays.
Opportunities for professional development and growth.
A dynamic and multicultural work environment.
Company
Beyond International Group
Beyond International Group is on a mission to supercharge the alternative investment marketplace.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jenny Zhan
Chief Executive Officer
Jason ZhongYuan YE
Managing Partner
Company data provided by crunchbase