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Tandem Theory · 1 month ago

Email Campaign Specialist

United States

Full-time

Remote

Entry Level

1+ years exp

Tandem Theory is a dynamic agency headquartered in Dallas, Texas, seeking an Email Campaign Specialist to manage email projects from start to finish. The role involves consulting with stakeholders, executing email campaigns, monitoring performance metrics, and optimizing processes to enhance client experiences.

AdvertisingInformation TechnologyMarketingUX Design

No H1B

Responsibilities

Consult with internal and external stakeholders on strategy & upcoming campaigns to gather requirements and data needs, and make appropriate recommendations

Proactively provide creative and efficient solutions that maximize output and client resources

Execution of one-time deployments, ongoing cadence programs, & API-triggered emails

Execute and monitor A/B test, provide recommendations for testing optimizations

Deployment monitoring of send metrics, deliverability, and provide high level reporting to internal teams

Campaign audience build based on requirements and provided lists via data extension Import

Gain deep knowledge and understanding of our email deployment platforms

Identify and troubleshoot critical issues and notifications

Follow guidelines and instructions with a flawless attention to detail

Maintain and improve process documentation with an eye for efficiency and effectiveness

Work closely with teams to optimize processes and leverage our technology-based capabilities

Demonstrate strong familiarity with email best practices

Qualification

Salesforce Marketing CloudEmail campaign strategyAPI knowledgeSQLHTML/CSSA/B testingProblem solvingCommunication skillsTeamworkAttention to detailSelf-starter

Required

1-3 years experience with ESPs, preferably Salesforce Marketing Cloud

Troubleshooting and problem solving skills (diagnosis, assessment, recommendations & escalation)

Excellent verbal and written communication skills

Understanding of the methodologies to create email communications

Basic technical knowledge of SQL, Automations, AMPscript, API

Basic technical knowledge of HTML, CSS, SSJS, JSON

Experience building out journeys and SMS programs

Ability to handle simultaneous projects and prioritize workloads under strict deadlines, while keeping colleagues and clients informed of the status

A solid understanding of CAN-SPAM compliance requirements and email best practices

Analytical and logical problem solving skills, including diagnosis, assessment, recommendations & escalations

Proficiency working with Google Docs, spreadsheets, Trello, Slack, Cut and Paste, and other productivity tools

Demonstrated ability to function as a self-starter

Ability to work on a team, as well as independently, in a fast-paced environment

Preferred

Bachelor's degree OR AN EQUIVALENT COMBINATION of education and experience preferred, in marketing, technology, computer sciences, or Information systems

Certifications are a plus, but are not required