DreamWorks Animation · 1 month ago
Director, Trade Marketing
1221 Avenue of The Americas, New York, NEW YORK
Full-time
Hybrid
Director/Executive
$125K/yr - $150K/yr
8+ years expNBCUniversal is one of the world's leading media and entertainment companies. The Trade Marketing Director will lead strategic initiatives to generate marketplace demand for NBCUniversal’s advertising offerings, managing a team and focusing on agency, client, category, and portfolio-wide strategies.
AnimationFilmMedia and Entertainment
Responsibilities
Develop and execute comprehensive trade marketing strategies that elevate NBCUniversal’s value proposition across agencies, clients, categories, and industry events
Create industry-leading B2B marketing materials and campaigns, including presentations, sizzle videos, social campaigns and immersive experiences
Oversee event strategy and premium development, ensuring best-in-class activations that strengthen client relationships
Partner with internal and external stakeholders (sales, programming, communications) to ensure consistent messaging and alignment
Liaise with external partners (vendors, clients, industry organizations or partners)
Lead cross-platform initiatives that showcase NBCUniversal’s capabilities and innovation
Manage and mentor a team of marketing professionals, foster growth and collaboration
Qualification
Required
8+ years of experience in media, agency, or client-side marketing with a focus on advertising sales support
Proven ability to lead and project manage strategic marketing campaigns and events from concept to execution
Strong understanding of the advertising marketplace and category dynamics
Bachelor's Degree, or equivalent work experience
Preferred
General understanding of the advertising marketplace across various platforms
Experience in media marketing and the advertising sales process
Expertise in B2B branding development, strategy, and execution
Strategic thinker with strong leadership and interpersonal skills, able to influence at all levels
Self-starter with exceptional organizational, project, and event management skills
Highly organized, detail-oriented, and able to manage multiple projects under tight deadlines
Excellent oral and written communication skills
Meticulous with a keen eye for detail, organization, and design
Innovative mindset with positive energy and flexibility
Ability to lead and motivate direct reports and cross-functional teams
Proficiency in Microsoft Office and presentation tools; Adobe Creative Suite and Ceros experience preferred
Company
DreamWorks Animation
DreamWorks Animation SKG, Inc. engages in the development, production, and exploitation of animated films and associated characters
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$15M2016-04-28Acquired
2015-02-12Post Ipo Equity· $15M
2004-10-28IPO
Leadership Team
Kate Swanborg
SVP, Technology Communications and Strategic Alliances
Shabrayia Cleaver
Associate Producer / Producer (Feature/Short)
Recent News
Crunchbase News
2025-12-09
2025-11-05
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