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VIA Metropolitan Transit · 3 weeks ago

Manager of Brand and Creative Marketing

San Antonio, TX

Full-time

Onsite

Mid, Senior Level, Lead/Staff

10+ years exp

VIA Metropolitan Transit is responsible for providing public transportation services in the region, and they are seeking a Manager of Brand and Creative Marketing to enhance their brand identity. This role involves leading a team to develop creative strategies and storytelling that align with VIA’s mission while managing brand awareness and community engagement initiatives.

GovernmentHomeland SecurityPublic SafetyPublic TransportationTransportation

Comp. & Benefits

Responsibilities

Lead the execution of VIA’s brand strategy, driving brand awareness, positioning, and equity across all customer and community touchpoints

Manage VIA’s brand architecture and identity, ensuring consistency, cohesion, and integrity across print, social media, website, and customer-facing materials

Manage creative strategies and clear, compelling creative briefs to guide large-scale integrated campaigns and initiatives

Use audience segments and insights to inform creative direction and ensure VIA’s storytelling resonates with diverse segments, including new riders, existing riders, and community stakeholders

Oversee VIA’s website strategy, design, and content, ensuring a user-friendly, accessible, and on-brand digital experience

Direct the development and execution of VIA’s social media strategy to build brand awareness, strengthen customer engagement, and support service promotions

Oversee and mentor the Brand team and Creative Design team to foster creativity, collaboration, and professional growth

Collaborate with Marketing, Communications, Public Engagement, and Customer Experience teams to ensure integrated campaigns and seamless customer experiences

Manage project timelines, budgets, and resource allocation for brand creative initiatives to ensure timely, efficient, and high-quality delivery

Track and report on brand performance, creative outcomes, and campaign effectiveness; present insights and recommendations to senior leadership and stakeholders

Maintain a digital library of all finalized brand and creative assets to ensure we have the most current brand guidelines, logos, and historical records for enterprise-wide access

Stay current on marketing, branding, and creative industry trends to bring fresh, innovative ideas that keep VIA’s brand relevant and distinctive

Collaborate with the Manager of Brand & Creative and Manager of Consumer Analytics to create opportunities for comprehensive plans

Qualification

Brand strategyCreative directionMarketing experienceGraphic design knowledgeSpanish proficiencyTeam buildingLeadership skillsCommunication skillsOrganizational skillsCreative thinking

Required

Bachelor's degree in Marketing or a related field

Ten (10) years of experience in marketing, advertising, or content development

Two (2) years of supervisory experience

Key leadership qualities, including integrity, strong interpersonal and communication skills, strong work ethic, ability to adapt and be flexible, organizational skills, ability to manage multiple, and often competing, priorities, initiative, accountability, team building skills, ability to follow through, professionalism and decorum, discretion with confidential or sensitive matters, being pro-active, and a commitment to excellence

Proven ability to develop high-quality, compelling content in various shapes and forms

Demonstrative experience driving and managing programs and strategies across marketing disciplines

Ability to develop brand strategies for multiple messaging platforms

Outstanding organizational and execution skills, attention to detail and the ability to manage multiple tasks

Ability to work on cross-functional teams with a high-level of positive influence

Understands the importance of the roles of emerging technologies in the field of marketing and promotions

Demonstrates familiarity with innovative and current marketing theory and research, as well as older, established models to help guide the agency's marketing and promotions efforts

Creative and out-of-the box thinking with the ability to stretch marketing dollars for a meaningful return on investment

Must be able to maintain good work attendance

Physical ability required to be mobile, bend, stoop, stand, reach and lift objects weighing 5-25 pounds such as files, supplies, equipment and large heavy reference manuals and books