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Cooley LLP · 1 week ago

Practice Group Marketing Manager (Regional Corporate)

Washington, DC

Full-time

Hybrid

Mid, Senior Level

$140K/yr - $170K/yr

5+ years exp

Cooley LLP is seeking a Practice Group Marketing Manager to join their Marketing team. This role is responsible for market analyses, client development, and strategic business planning for the assigned market, focusing on corporate and emerging companies and venture capital sectors.

Document PreparationLegalProfessional Services

Comp. & Benefits

Responsibilities

Conduct market analyses determining our corporate and emerging companies and venture capital (ECVC) market share and opportunities within the market

Present the firm’s competitive positioning in the market by conducting research and analysis about our competitors inclusive of lateral activity, thought leadership, events, news/experience and league tables

Conduct business intelligence analysis and become well educated on regional clients and prospective clients by analyzing financial, experience, marketing client engagement and competitor representation data

Serve as the marketing subject matter expert for the market

Establish a replicable approach to targeting new business for the regional general corporate and ECVC practice, inclusive of working with our competitive intelligence team on setting criteria, providing research, analyzing data and relationships, and recommending targets and then project managing next steps with involved lawyers, and reporting on results

Develop and execute cross-selling strategies, including collaborating with relevant global practice or regional marketing and business development teams in other regions

For opportunities coming from regional targeting initiatives and client expansion programs, advise lawyers on new business opportunities, and providing support on the development of our approach, team, proposition, and supporting materials (i.e., credentials, targeted events, etc.)

Consult with the regional corporate leaders, the partners in charge, the regional litigation leadership, and colleagues in marketing & BD to develop and implement strategic plans and marketing budgets that coordinate with global practice group goals and objectives, setting long and short-term goals for the market

Proactively manage implementation and execution of strategic plans with the regional corporate leaders, the partners in charge and regional litigation leadership, including responsibility for periodic meetings, reports, analysis, and progress monitoring

Work with regional business development team members to identify and develop strong relationships with associations and industry organizations that attract and engage prospective clients, influencers, and referral sources in support of business plan goals

Develop event strategy for the market based on market and competitive analyses and in support of business plan goals

Provide support for seminars, sponsorships, and other events in the market

Track, measure, analyze, and report on the success of activities with key stakeholders

Collaborate with PR team to advance the profile-raising efforts in the market

Partner with marketing colleagues to facilitate the completion of regional surveys, specific lawyer and practice awards and accolades

Support integration of lateral lawyers into general corporate or ECVC practices within the market

Maintain a calendar of outreach activities, including community events, industry conferences, programs, appearances, and other market engagement opportunities, and ensure maximum ROI and appropriate coverage from lawyers and BD professionals

Coordinate closely with global practice group marketing colleagues to understand additional planned activity in assigned market, and to maximize collaboration and ROI on all activities

All other duties as assigned or required

Qualification

Market analysisClient developmentStrategic business planningProject managementCommunication skillsTeam orientedInitiativeInterpersonal skillsCollaboration

Required

Ability to work extended and/or weekend hours, as required

Ability to travel, as required

5+ years marketing-related experience

Strong project management skills and follow-through ability

Demonstrate great initiative and the ability to work independently

Strong written and verbal communication skills; ability to communicate effectively and tactfully with individuals at all levels within and outside of the firm

Team oriented with excellent interpersonal and collaborative skills

Keen ability to capture, distill and accurately describe the legal expertise and value of the firm, its practices, and individual attorneys