SiriusXM · 1 week ago
Senior Specialist, Content Marketing and Partnerships
New York, NY
Full-time
Onsite
Mid, Senior Level
$75K/yr - $92K/yr
3+ years expSiriusXM is the leading audio entertainment company in North America, and they are seeking a Senior Specialist to support content marketing and partnerships efforts for their Talk and Podcast partners. This role involves strategic development and execution of marketing plans to drive audience growth and requires collaboration with various internal departments to ensure effective partner programs.
BroadcastingInternet RadioMusicNews
Responsibilities
Support Partner campaigns from planning and strategy phases through implementation and execution
Work cross-functionally across internal departments, including CRM, App, PR, Social, Performance, Creative, Events, Sweeps, Email, Channel marketing, OEM, brand, and Digital
Ensure seamless communication and coordination to optimize the effectiveness of partner programs, including Partner and Host approvals of marketing materials
Work with the partner’s teams to understand their current visual identity and communicate this to internal creative teams, preserving the authenticity of the partner and tone of the partner’s content
Collaborate with the marketing team to create and optimize marketing collateral and assets for partner-specific initiatives
Facilitate a high volume of creative assets from conception to distribution
Act as the quality control for each partner by coordinating approvals of marketing materials
Brainstorm and pitch creative partner strategies, content, and promotional opportunities aimed at increasing audience engagement, building brand awareness, and strengthening partner relations for SiriusXM
Develop strategies for specialty programming, events, interviews, performances, and partner-hosted shows
Create and execute social promotion strategies, including the necessary assets needed to run a successful social media campaign across Instagram, TikTok, X, Facebook, and YouTube
Create, distribute and monitor the performance of SiriusXM links for partners and their guests shared through their networks off platform to drive awareness and traffic back into the SiriusXM app or trial offer
Content aggregator for all SiriusXM brand and seasonal campaigns and facilitate requests from talent to support those campaigns
Support and assist with aggregating marketing plans for ongoing Partner marketing support, new launches, and events
Monitor that SiriusXM and partner contractual obligations are fulfilled on a quarterly and annual basis
Provide weekly summary of takeaways from Talk, Comedy, and Entertainment meetings
Support efforts to build paid media plans designed to drive audience growth and engagement for priority podcasts and partners
Support the day-to-day management of paid campaigns — from targeting and creative strategy to pacing, optimization, and performance tracking
Help to develop creative briefs and collaborate on assets that work natively on YouTube — including video ads, static image overlays, copy, and CTA strategy
Use performance data to help build audience profiles and identify new growth opportunities — including audience crossovers and channels that over-index for new podcast listeners
Deliver clear, actionable campaign recaps to stakeholders, highlighting what worked, what didn’t, and how to improve going forward
Qualification
Required
Bachelor Degree required
3 years of hands-on experience in marketing to a consumer audience across digital channels
Must have legal right to work in the U.S
Preferred
Entertainment or media experience preferred
Love of podcasts and knowledge of the industry at large is an extra bonus
Experience with automation and/or AI tools such as chatGPT, Gemini, etc
Benefits
Discretionary short-term and long-term incentives
Company
SiriusXM
SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices.
1001-5000 employees
H1B Sponsorship
SiriusXM has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2020 (21)
Funding
Current Stage
Public CompanyTotal Funding
$2.98BKey Investors
JP Morgan ChaseBerkshire HathawayLiberty Media
2025-08-20Post Ipo Debt· $2B
2025-07-04Post Ipo Equity· $459M
2009-02-01Post Ipo Debt· $525.75M
Leadership Team
Jennifer Witz
Chief Executive Officer
Wayne Thorsen
Executive Vice President & Chief Operating Officer
Recent News
Investing.com
2026-01-16
2026-01-13
Company data provided by crunchbase