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Coppin State University · 3 months ago

Assistant Director of Communications & Public Relations

Bowie State University

Full-time

Onsite

Lead/Staff, Director/Executive

$80K/yr - $92K/yr

5+ years exp

Coppin State University is seeking an Assistant Director of Communications & Public Relations to enhance its public image through effective media relations and storytelling. The role involves developing and executing PR strategies, managing media inquiries, and overseeing internal communications to ensure alignment with the university's mission and brand.

AlumniEducationHigher Education

Responsibilities

Create and maintain a university-wide public relations plan that aligns with institutional goals and brand positioning

Build and manage an annual PR and editorial calendar to ensure consistent and strategic communication

Develop and manage media lists, subject-matter expert (SME) databases, and press kits to support outreach efforts

Manage media outreach and on-site press support for major events, announcements, and initiatives

Assist with VIP visits, press conferences, and special programs to maximize exposure

Serve as the primary contact for all media inquiries, ensuring timely and accurate responses

Build and maintain strong relationships with journalists, editors, and media partners to secure positive coverage

Proactively pitch stories and place Bowie State University experts in relevant media conversations

Schedule interviews, prepare briefing materials, and provide media training support as needed

Ensure university spokespeople are well-prepared and aligned with key messaging

Draft and distribute press releases, media statements, talking points, and feature stories to highlight university achievements

Oversee development of key messages for announcements, initiatives, and crisis situations

Contribute to internal communications, including content for the BSYou newsletter and other campus updates

Assist with the university’s communications efforts during crises or emergencies, working closely with senior leadership to craft and deliver key messages

Ensure that crisis communications are clear, consistent, and transparent, addressing the needs of all stakeholders, including students, faculty, staff, and the public

Ensure that communications efforts contribute to the positive development of the university’s brand and public image

Regularly assess the university’s reputation and recommend strategies for improving public perception and increasing brand awareness

Use tools such as Meltwater to track media coverage, measure impact, and analyze trends

Prepare regular reports for leadership with actionable insights to refine PR strategies and improve outcomes

Work closely within the Division of Marketing & Communications and cross-functional teams across the university to ensure cohesive messaging and alignment of communications and PR efforts

Partner with marketing, social media, and creative teams to integrate PR efforts into broader campaigns

Qualification

Crisis communicationsMedia relationsContent developmentPublic speakingDigital communicationsPR strategyAnalytical skillsInterpersonal skillsStrategic thinkingTeam collaboration

Required

Bachelor's degree in Communications, Public Relations, or a related field

5-8 years of Communications/PR experience, preferably in higher education or a similar field

Proven experience in crisis communications, including message development and media relations during sensitive situations

Strong writing, editing, and proofreading skills (AP Style), with the ability to craft clear, compelling messages for diverse audiences

Excellent interpersonal and public speaking skills, with the ability to represent the university effectively in media interviews, presentations, and meetings

Expertise in media relations, social media, and digital communications strategies

Familiarity with communications tools, software, and analytics (e.g. Meltwater, Monday.com, etc.)

Creative, strategic thinker with a strong understanding of the higher education landscape and the ability to manage multiple, competing priorities