Griffin Riley Property Group · 1 month ago
Marketing Manager - Real Estate Development Multi-Family
Lees Summit, MO
Full-time
Onsite
Senior Level
5+ years expGriffin Riley Property Group is seeking an experienced and dynamic Marketing Manager to join their real estate development team. The role involves leading the creation and execution of innovative marketing strategies for multi-family projects and enhancing brand presence while driving leasing performance.
Commercial Real EstateLeasingProperty Development
Responsibilities
Areas of Focus: GRPG company branding; Reunion concept development, branding, and resident retention and relations programs; investor relations and funding; multi-family, retail and residential lot marketing; and philanthropy relationships
Connect with Key Constituents: Investors, residents, commercial tenants, team members, third-party contractors, lenders, customers, and industry peers
Develop Marketing Strategy: Lead the development and execution of comprehensive marketing strategies for multi-family residential for rent, commercial, and mixed-use real estate developments to maximize visibility, engagement, leasing and sales
Brand Management: Oversee the development and maintenance of the company’s brand identity across all marketing channels, ensuring consistency and alignment with the company’s vision and values
Market Research & Competitive Analysis: Conduct in-depth market research to identify trends, customer preferences, and competitor activities. Utilize insights to inform marketing strategies and positioning of properties
Campaign Execution: Plan, execute, and manage integrated marketing campaigns, including digital, print, social media, email, and events, to generate leads, enhance customer engagement, connect with investors, and drive property leasing and sales
Digital Marketing: Leverage digital marketing channels (SEO, PPC, social media, content marketing, etc.) to drive online presence and lead generation
Collaboration with Sales and Development Teams: Work closely with third-party leasing teams to align marketing efforts with leasing or sales goals, creating marketing collateral and tools that support property leasing and sales efforts. Collaborate with development teams to understand project timelines and target audience
Budget Management: Manage the marketing budget, ensuring efficient allocation of resources across campaigns and activities while tracking ROI and adjusting strategies accordingly
Public Relations & Media Relations: Build and maintain strong relationships with media outlets, influencers, and local communities to generate press coverage, secure positive media exposure, and promote the company's reputation in the market
Event Marketing: Organize and oversee property launch events, investor events, and industry networking events to generate interest, engage stakeholders, and drive community involvement
Reporting & Analysis: Track and analyze marketing performance metrics, including web traffic, lead conversion rates, and sales data. Provide regular reports and recommendations for improving marketing strategies and performance
Qualification
Required
Bachelor's degree in Marketing, Business Administration, Real Estate, or related field
Minimum of 5+ years of experience in marketing, with at least 3 years within the real estate industry (multi-family residential or mixed-use developments preferred)
Proven track record in developing and executing successful marketing strategies that have driven measurable results
Strong understanding of real estate market dynamics, customer behavior, and emerging trends in the industry
Expertise in digital marketing, including SEO, PPC, social media, email marketing, and content marketing
Experience with marketing automation tools and CRM platforms
Strong leadership skills with the ability to inspire and lead
Excellent communication, negotiation, and interpersonal skills
Strong analytical skills and experience with performance measurement and reporting
Ability to work in a fast-paced environment and manage multiple projects
Creative thinker with a passion for innovative marketing
Detail-oriented, proactive, and able to work independently
Strong problem-solving skills and a solution-oriented mindset
Ability to build and maintain relationships with key stakeholders, including developers, investors, and media partners
Benefits
Health, dental, and vision insurance
Retirement savings plan
Flexible self-managed paid time off
Professional development opportunities
Work-life balance initiatives
Company
Griffin Riley Property Group
Griffin Riley Property Group specializes in commercial real estate development, leasing, and management.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Fred Delibero
Principal / Chief Executive Officer
Company data provided by crunchbase