Fluke Corporation · 1 month ago
Marketing Manager, Healthcare SaaS - ANZ
533 S. 3rd Street, Minneapolis, MN, 55415, US
Full-time
Onsite
Senior Level
5+ years expFluke Corporation is seeking a results-driven Demand Generation Manager to enhance their SaaS solution's presence in the Australian and New Zealand healthcare markets. This role focuses on developing localized marketing programs aimed at driving growth and pipeline creation, while managing brand positioning and engagement initiatives.
Electrical & Electronic Manufacturing
Responsibilities
Develop and execute a regional brand strategy that resonates with ANZ healthcare priorities
Create messaging frameworks that differentiate Provation from incumbent competitors and align with local procurement norms and regulatory requirements
Tailor communications, success stories, and advocacy programs to reflect regional clinical workflows and policy influences
Launch integrated awareness campaigns, thought leadership initiatives, and industry partnerships to increase visibility among healthcare executives, clinicians, and IT leaders
Drive participation in regional conferences, webinars, and events to elevate Provation’s profile as an innovation leader
Own end-to-end execution of localized demand generation campaigns across digital, email, paid media, and field channels to drive pipeline creation
Build and activate go-to-market programs targeting competitor accounts
Develop and launch account-based marketing tactics for high-value targets
Provide regular reporting on pipeline contribution, conversion metrics, and campaign ROI
Translate data into actionable insights to continuously improve campaign effectiveness
Qualification
Required
Bachelor's degree in relevant field
5-8 years of relevant work experience in demand generation or B2B marketing, preferably in healthcare and/or SaaS
Proven success in executing multi-channel campaigns that drive pipeline and revenue
Strategic, solves complex problems working independently with minimal guidance
Proficiency with marketing automation platforms (HubSpot, Marketo), CRM systems (Salesforce), and digital platforms (Google Analytics, WordPress, Adobe Creative Cloud)
Highly self-motivated, resourceful, and comfortable working with minimal direction
Strong analytical skills and ability to translate data into actionable insights
Excellent project management and communication skills
Preferred
Experience marketing to healthcare stakeholders strongly preferred
Hands-on experience with AI-powered marketing technology (e.g., Microsoft Copilot, ChatGPT, Zapier, Canva)
Company
Fluke Corporation
Fluke Corporation, a wholly owned subsidiary of Fortive Corporation (NYSE: FTV), is the world leader in the manufacture, distribution and service of electronic test tools and software.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Jon Douyard
VP, Finance and CFO
Anil Urs
Chief Information Officer
Company data provided by crunchbase