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Nando's PERi-PERi North America · 5 days ago

Local Restaurant Marketing Manager (Greater Chicago)

Washington, DC

Full-time

Onsite

Mid Level

$60K/yr - $90K/yr

3+ years exp

Nando's PERi-PERi North America is a growing restaurant group seeking a Local Restaurant Marketing Manager for the Greater Chicago market. The role involves driving local marketing initiatives, managing promotional activities, and ensuring brand visibility while supporting restaurant performance and community engagement.

Restaurants

Responsibilities

Lead, coordinate, and actively participate in all marketing initiatives, with a strong focus on local store marketing

Localize national campaigns and amplify them within the community

Train Patraos and Nandocas on implementing LRM initiatives effectively

Ensure all communications align with Nando’s brand identity and marketing objectives

Budget management and stewardship

Promote marketing programs internally to build engagement and buy-in across teams

Collaborate with the Training Department to develop regional training plans that bring LRM strategies to the restaurant level

Partner with external agencies and community organizations to enhance brand awareness

Introduce creative collaborations for Patraos to strengthen the “My Nando’s” community culture

Own local marketing reporting, including post-mortem analysis and campaign summaries

Manage ordering of materials and collateral for LRM campaigns

Maintain a consistent brand image across all advertising and marketing activities

Ensure all external messaging reflects Nando’s tone of voice and brand standards

Work cross-functionally to prepare documents, manuals, and other marketing materials

Represent Nando’s in professional societies and food industry marketing activities

Build and maintain relationships with influencers and strategic partners

Coordinate influencer programs and traditional media activations, including catering, gifting, and reporting

Serve as a liaison for local schools and PTAs for community partnerships

Monitor competitor products, sales, and marketing activities to inform strategy

Provide customer service support as needed, including donation requests, voucher distribution, and reward allocation

Measure and analyze the effectiveness of pilot programs and local marketing initiatives, identifying trends and actionable insights to evaluate ROI and optimize future campaigns

Prepare and present performance reports and key learnings to leadership and share best practices across the DMV region

Develop dashboards and reporting tools to track campaign performance, community engagement, and drive measurable sales growth

Assist with special projects and team initiatives as required

Qualification

3+ years marketing experienceDigital marketingRelationship managementBachelor’s degreeSocial media platformsMicrosoft Office proficiencyBudget managementAnalytical skillsInterpersonal skillsCommunication skills