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Bellota Labs · 1 month ago

Content Director & Community Manager (UpSwing)

Redwood City, CA

Full-time

Hybrid

Mid Level

$90K/yr - $125K/yr

3+ years exp

Bellota Labs is building the world’s premier destination for poker training, empowering players of all skill levels to win more at the tables. They are seeking a Content & Community Manager to lead initiatives in content creation, community engagement, and marketing campaigns to enhance user experience and growth. This role involves managing content production, community interactions, and strategic marketing efforts to redefine how players learn and connect.

Computer Games

Responsibilities

Coordinate with coaches, editors, and project managers to produce and publish high-quality YouTube content

Manage the release schedule for premium training modules on the Upswing Poker platform

Oversee scheduling and execution of live coaching webinars

Collaborate with QA testers to ensure content accuracy and presentation quality

Partner with the content and CRM teams to send 2+ high-quality emails per week, including strategy quizzes, new articles, and product promotions

Ensure timely member communication regarding product updates and new releases

Track and report on performance metrics in collaboration with the CRM Manager

Drive cross-functional initiatives such as new product features, UI enhancements, or course development

Organize timelines, team communications, and deliverables across departments

Maintain and monitor our Discord and Facebook communities to foster a positive player experience

Interface with moderators and community managers to manage operations and user feedback

Surface meaningful community insights that inform product and content strategy

Manage relationships with a select group of affiliates

Review and approve new affiliate applications

Provide ongoing communication and support to affiliate partners

Write compelling, strategic copy for marketing emails, product pages, social posts, and internal projects

Ensure brand voice and clarity across all external touchpoints

Continuously improve and iterate on content workflows, engagement strategies, and growth experiments

Stay current on industry trends and explore new formats and platforms for growth

Handle escalated customer support tickets that require poker-specific knowledge

Help community members navigate the platform and access relevant training resources

Qualification

Poker strategy knowledgeContent creation experienceCommunity management experienceEmail marketing proficiencyProject management skillsTrelloNotionAsanaKeapMailchimpKlaviyoWriting skillsCommunicationCollaboration skillsSelf-motivatedOrganizational skills