Icreon ยท 1 month ago
Growth Marketing Manager
New York City or Chicago, IL
Full-time
Onsite
Senior Level
5+ years expIcreon is focused on driving pipeline growth and revenue through innovative marketing strategies. The Growth Marketing Manager will lead account-based marketing campaigns, manage event programs, and optimize marketing technology to ensure brand consistency and effectiveness across all channels.
Information TechnologyInternetiOSMobileSoftware
Responsibilities
Develop and execute ABM strategies for high-value target accounts with hyper-personalized, multi-channel campaigns across email, LinkedIn, ads, and the website
Leverage intent data platforms (6sense) to identify buying signals and coordinate with sales on high-priority accounts for timely engagement
Establish shared KPIs with sales teams including lead generation, pipeline velocity, engagement scoring, and multi-touch attribution to measure ABM impact
Own full event lifecycle from strategy and logistics to promotion, execution, and ROI analysis for trade shows, webinars, executive roundtables, and virtual events
Identify and implement AI tools to streamline content generation, audience segmentation, campaign personalization, and predictive analytics
Evaluate, implement, and optimize martech tools supporting ABM, events, and performance tracking including CRM, marketing automation, and intent and analytics platforms
Develop dashboards providing real-time visibility into campaign performance, marketing ROI, and ensure data hygiene with accurate attribution across all platforms
Create compelling messaging frameworks and value propositions for target buyer personas and oversee production of marketing collateral including thought leadership, case studies, and whitepapers
Ensure all content is optimized for SEO and GEO, maintains brand voice consistency, and monitor KPIs to optimize campaign effectiveness for maximum ROI
Partner with sales leadership to align on ABM target accounts, messaging, and shared KPIs while establishing clear handoff protocols between marketing and sales teams
Qualification
Required
Strategic thinking with ability to connect initiatives to business objectives and revenue goals
ABM expertise including campaign development, hyper-personalization, and multi-touch attribution
Event marketing with full-lifecycle execution and ROI measurement
Marketing technology proficiency including CRM, marketing automation, and analytics platforms. (e.g., 6Sense, Google Analytics, Salesforce, Marketo)
AI tools experience with content generation, workflow automation, and predictive analytics
Analytical skills with ability to interpret metrics, conduct A/B testing, and measure ROI
SEO & GEO knowledge and content optimization best practices
Project management with ability to manage multiple concurrent initiatives
5+ years of B2B SaaS, enterprise technology, or professional services marketing experience
3+ years of hands-on ABM campaign development and execution
Proven track record measuring and communicating marketing ROI
Data-driven decision maker who thrives in fast-paced environments
Creative-minded with an ability to conceive interesting ideas for new content campaigns
Strong leadership, collaboration, and communication skills
Thrives in a fast-paced and collaborative environment
Company
Icreon
Founded in 2000 and headquartered in New York City, Icreon helps brands achieve Digital Velocity by providing strategic direction and building new digital solutions tailored to their business needs, ensuring they move in the right direction at the right speed.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Prasant Varghese
Chief Operating Officer
Company data provided by crunchbase