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Kohler Co. · 2 days ago

Sr. Manager, Salesforce

Kohler, WI

Full-time

Onsite

Senior Level

$132K/yr - $206K/yr

7+ years exp

Kohler Co. is seeking a Sr. Channel Manager – Salesforce who will be a member of the KBA Integrated Brand team. This role is responsible for supporting Kohler Co. campaigns through the design and implementation of marketing automation strategies, leveraging real-time insights to create personalized customer experiences.

Consumer Goods

No H1B

Responsibilities

Leads Kohler Co. Salesforce Marketing automation team to deliver compelling 1:1 user experiences that guide our customers from inspiration to product selection, to purchase, and to enjoyment

Subject-matter expert for all Salesforce Marketing Cloud and Email enablement needs within Kohler Co

Leads a high performing team, building best in class segmentation and automation processes

Inspires, leads and motivates team through regular feedback, 1:1s, individual development plans, objectives and career conversations

Identifies gaps in knowledge and skills in the team and builds appropriate development solutions

Establish the foundation, design the process, and build the strategy around marketing automation and customer data

Define email planning and roadmaps for marketing automation, customer data & email marketing strategy

Understand business priorities & build recommendations for Kohler Co. marketing campaign strategy & tactical support, connecting to the other digital marketing tactics for one connected customer experience

Driving monetization through management of automation programs, lead with best practices on how to use data to optimize marketing strategy & tactics

Evaluate and provide guidance for best practices around automation strategy opportunities across Kohler Co. digital platforms

Own and manage the Salesforce Marketing Cloud customer data strategy and collaborate with product, data & IT teams on enhancements

Develop customer data segmentation and customer data lead generation strategy for different target audiences across different businesses or campaigns

Work directly with key cross functional stakeholders to set and manage expectations for marketing automation campaign strategy, while planning for paths of continuous improvements

Review customer behavior to determine areas of improvement for campaigns and customer journey experiences

Analyze organization needs and provide recommendations on best practices for scalable solutions to solve business problems

Qualification

Salesforce Marketing CloudMarketing automationCustomer data analyticsSalesforce certificationsTechnical knowledge integrationCustomer data segmentationCreative problem-solvingCross-team collaboration