Global Overview · 1 month ago
Ecommerce Paid Media Specialist- Amazon II
United States
Full-time
Remote
Entry, Mid Level
$68K/yr - $92K/yr
2+ years expGlobal Overview has been building businesses on Amazon for over 15 years, adapting to the evolving platform. The Ecommerce Paid Media Specialist will develop and optimize digital advertising strategies for manufacturers on Amazon and other marketplaces, collaborating with account teams and stakeholders to maximize campaign performance and drive client goals.
AdvertisingBrand MarketingConsulting
No H1B
Hiring Manager
Meg Bird
Responsibilities
Media strategy planning: Work closely with account teams to understand the needs and goals of strategic manufacturers and develop and execute digital media plans and advertising strategies to support and drive those objectives
Proactive, ongoing analysis and optimization of campaigns to uncover insights that lead to actions that work to continually maximize performance and drive toward client goals
Problem-solving with internal and external stakeholders: identifying and addressing marketing challenges and issues by working with internal marketing/sales teams, manufacturers and retailer resources to find effective solutions and implement them in a timely manner
Reporting and analysis: Providing regular reports and analysis of campaign performance and insights to internal and external stakeholders, and using the insights to inform future strategies and optimizations and to accelerate growth
Provide additional performance analysis as needed and align with internal retail and marketing stakeholders in order to inform strategic approach
Manage medium-to-large sized clients with more complex strategies and media plans
Multitasking in a fast-paced environment: The ability to manage multiple projects, deliverables and clients simultaneously, while adhering to deadlines and maintaining attention to detail
Research competitive and keyword landscape to determine appropriate targeting, and audit and analyze historical campaign performance to determine go-forward strategy
Ensure spend pacing is aligned to agreed upon budget and make adjustments as necessary. Set monthly budgets at the campaign level for all clients
Become proficient in and leverage research, automation and execution platforms and tools to drive efficiencies
Proficiency in using Amazon retail and external platforms to pull brand, category and competitive insights and sales data in order to measure success of campaign strategy and it’s impact on the business holistically
Capture, own and execute against all client sponsored ads follow ups and deliverables in a timely manner, ensuring timely and professional communication with clients and internal team at all times
Stay updated with industry trends: Keep abreast of the latest trends and developments in the digital advertising landscape, as well as changes in Amazon and Marketplace features and ad product enhancements and launches, leveraging that knowledge to drive effective strategies and ensure clients are early adopters of relevant opportunities
Qualification
Required
Experience with Amazon Advertising and other retail media channels is a must have
Post-secondary education or equivalent experience
2 - 5 years of marketing experience
Proficiency in Excel at an intermediate level in order to efficiently manipulate large sets of data for analysis
Experience with digital marketing, search engine marketing, programmatic media buying
Experience in the development and execution of strategic media plans
Excellent written, oral and interpersonal communication skills
Proficiency with Amazon tools, including the Amazon Advertising suite of solutions
Proficiency in Microsoft Office Suite, specifically Microsoft Excel and Power Point
Ability to analyze large data sets and identify trends to inform the business
Ability to problem-solve and multitask
Preferred
Downstream, Tableau, Skai, Jungle Scout/Cobalt, Criteo/Citrus Ads and Retailer ad console platforms
Certification in Amazon Advertising is a plus
Benefits
Medical
Dental
Vision
Bonus
PTO
401K
Company
Global Overview
Global Overview is a marketing firm that focuses on customer engagement, branding, sales and advertising services.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase