NYDAC · 1 month ago
Residential Brand Manager
York,PA,US
Full-time
Onsite
Senior Level
5+ years expNYDAC is a category leader in the residential interior design space, seeking a Residential Brand Manager to enhance their brand presence across various channels. The role involves leading brand strategy, executing campaigns, and collaborating with teams to optimize brand performance.
ConstructionEventsField Support
Responsibilities
Lead the brand strategy and execution across digital, print, and in-store touchpoints
Direct 360° campaigns: product launches, seasonal moments, influencer + PR collabs
Oversee brand content across social, email, paid media, website, packaging & trade shows
Partner with sales and eCommerce to build brand-consistent tools and customer journeys
Collaborate with creative teams, outside agencies, and internal stakeholders
Analyze and optimize using KPIs and performance data
Own the brand playbook, voice, messaging, and visual identity
Qualification
Required
5+ years in brand management or integrated marketing; ideally in a consumer-facing category (home, lifestyle, design, etc.)
Experience working with agencies, creative direction, digital strategy, and content development
Hands on experience with digital marketing, including paid search/social, email, influencer/UGC and SEO
Strong working knowledge of Adobe Suite, CMS, DAM systems, and paid digital tactics
Comfortable guiding agency partners and working across internal teams
Equal parts strategic, creative, and detail-obsessed
Bachelor's degree in marketing, communications, design or related field
Preferred
Have experience in home décor, lifestyle, or design-related brands
Love trade show planning and understand the power of exceptional sales tools
Have worked with influencers, press, or led product photoshoots
Benefits
Competitive compensation
Room for growth and expansion as we evolve our brand portfolio
Creative freedom with leadership support
A culture of craftsmanship, creativity, and accountability
Company
NYDAC
NYDAC specializes in fabrication and logistics solutions for the events industry.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase