TikTok · 3 weeks ago
Channel Sales Launch Partner Manager - San Jose (Third-party Associate)
TikTok is the leading destination for short-form mobile video, and they are seeking a Senior Partner Manager to join their Monetization Product Partnerships team. This role focuses on driving partnerships with SMBs, ensuring operational readiness, and supporting advertising innovation through effective partner onboarding and enablement.
Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo
Responsibilities
Lead onboarding and implementation to ensure operational readiness
Create foundational enablement materials and repeatable launch playbooks
Stand up core workflows (attribution, reporting, billing, escalation)
Drive rapid time-to-first-spend through early activation milestones
Remove onboarding blockers through cross-functional coordination
Capture launch feedback to improve scalability and efficiency
Establish performance baselines and handoff criteria for transition to SPMs
Produce initial success stories to support partner recruitment and scaling
Qualification
Required
Many years of experience in business development, strategic partnerships, or commercial strategy within digital advertising, martech, or SaaS
Proven success negotiating and managing large-scale partnerships or channel ecosystems
Strong understanding of SMB acquisition models and platform-driven revenue growth
Many years of experience in partner management, technical account management, partner operations, or implementation/onboarding, preferably within digital advertising, martech, or SaaS
Proven track record of managing complex, cross-functional projects, particularly partner onboarding, technical integrations, and go-to-market launches
Strong technical and operational knowledge of paid media platforms, SMB advertising models, and API-driven workflows (e.g., attribution, reporting, billing)
Experience creating enablement materials, documentation, and scalable playbooks from scratch
Preferred
A proactive, entrepreneurial problem-solver with a strong strategic mindset, capable of balancing big-picture program building with hands-on execution
Exceptional relationship management, communication, and presentation skills, with the ability to coordinate and drive outcomes across multiple cross-functional teams
Excellent organizational, quantitative, and analytical skills, with a focus on establishing performance baselines and using data to improve processes
Benefits
Medical, dental, and vision insurance
A 401(k) savings plan with company match
Paid parental leave
Short-term and long-term disability coverage
Life insurance
Wellbeing benefits
10 paid holidays per year
10 paid sick days per year
17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)
Company
TikTok
TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.
H1B Sponsorship
TikTok has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (979)
2024 (601)
2023 (387)
2022 (322)
2021 (133)
2020 (72)
Funding
Current Stage
Late StageRecent News
Social Media Today
2026-01-08
Social Media Today
2026-01-08
Company data provided by crunchbase