DreamWorks Animation · 1 month ago
Manager, Performance Marketing Planning
30 Rockefeller Center, New York, NY 10112, USA
Full-time
Hybrid
Mid Level
$100K/yr - $125K/yr
4+ years expNBCUniversal is one of the world's leading media and entertainment companies. As a Manager of Performance Marketing Planning, you will develop media plans that achieve key business objectives and work closely with various stakeholders to execute holistic campaigns across paid media channels.
AnimationFilmMedia and Entertainment
Responsibilities
Being accountable to the budget for all performance media dollars, working with the Senior Director of Planning and channel teams to optimize based on primary KPIs
Work with Finance team to coordinate budget management, planning, and actualization
Reviewing in-flight performance from MTA and long term performance in MMM, ensuring teams are optimizing to target KPIs and proposing strategy pivots based on performance
Executing the development of cross-channel media plans across Paid Social, Programmatic (Display, Video, CTV/OTT, Affiliate), and Paid Search inclusive of media mix, budget allocation/pacing, and audience architecture
Participating in our culture of innovation through curiosity and giving input into testing frameworks, in partnership with channel teams and Media Analytics
Partnering with cross-functional teams to provide regular reporting to the business on a weekly, monthly, quarterly, or yearly basis
Qualification
Required
4+ years of experience working in paid media advertising comprising of media activation, multi-channel experience (search, social, programmatic)
Experience developing, optimizing, analyzing and reporting on paid media campaigns across performance objectives
Experience working with analytics teams on granular performance tracking and reporting
Knowledge of testing methodologies and design principles. Experience developing hypotheses and assisting in test development/execution
Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
Effective time management and project management skills
Experience working in Excel – knowing your way around Pivot tables is a must
Bachelor's degree in marketing, Communications, or related field
Preferred
Media agency or in-house agency experience
Experience using MTA and MMM as a source of truth for media success
While this role is not hands-on keys, past hands on keys experience within Social, Programmatic, or Search is preferred
Benefits
Medical, dental and vision insurance
401(k)
Paid leave
Tuition reimbursement
A variety of other discounts and perks
Company
DreamWorks Animation
DreamWorks Animation SKG, Inc. engages in the development, production, and exploitation of animated films and associated characters
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$15M2016-04-28Acquired
2015-02-12Post Ipo Equity· $15M
2004-10-28IPO
Leadership Team
Kate Swanborg
SVP, Technology Communications and Strategic Alliances
Shabrayia Cleaver
Associate Producer / Producer (Feature/Short)
Recent News
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