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PTC · 4 days ago

Account Based Marketing, Senior Specialist - MedTech

Boston, MA

Full-time

Hybrid

Mid, Senior Level

$86K/yr - $113K/yr

5+ years exp

PTC is a leading company transforming the physical and digital worlds through innovative software solutions. They are seeking an experienced Account Based Marketing Senior Specialist to lead targeted marketing initiatives within the MedTech sector, focusing on designing and executing impactful campaigns that drive growth and collaboration with sales teams.

Computer Software

Culture & Values

H1B Sponsor Likely

Responsibilities

Lead ABM Campaigns: Design and execute 1-1 ABM campaigns tailored to key MedTech accounts, leveraging tactics such as digital advertising, email, events, webinars, or other creative marketing mediums

Partner with Sales: Collaborate with sales teams to understand target accounts and develop marketing strategies that align with their objectives and accelerate deal cycles

Drive Awareness and Pipeline: Launch initiatives that engage priority accounts, generate qualified leads, and support progression of opportunities through the funnel

Measure and Optimize: Monitor campaign performance, analyze results, and refine strategies to maximize impact. Utilize platforms such as Qlik, Salesforce, 6sense, GA4, and Eloqua for tracking and reporting

Manage Budget: Oversee ABM budget allocation, ensuring investments are optimized for growth and ROI

Qualification

ABM marketing experienceSalesforceEloqua6senseB2B marketing experienceProject managementClear communicatorTeam playerSelf-driven

Required

5–10 years of B2B marketing experience with at least 3 years of ABM experience, ideally in software; experience in MedTech sector is a plus

Proven track record of building and executing successful ABM campaigns with measurable results

Expertise in managing large-scale events and digital programs from planning through execution

Strong understanding of sales processes and ability to support complex deal cycles

Hands-on experience with Salesforce, Eloqua, 6sense, and related reporting tools

Exceptional project management skills with the ability to meet tight deadlines

Clear and persuasive communicator, capable of influencing both marketing and sales stakeholders

Self-driven team player who can work independently and lead initiatives without constant oversight but also collaborate with peers to support common projects, share ideas and deliver impact for the vertical team

Willingness to travel 25–30% as required

Benefits

Medical, dental and vision insurance

Paid time off and sick leave

Tuition reimbursement

401(k) contributions and employer match

Flexible spending accounts

Life insurance

Disability coverage

Generous commuter subsidy

Company

PTC

Glassdoor4.2

PTC (NASDAQ: PTC) unleashes industrial innovation with award-winning, market-proven solutions that enable companies to differentiate their products and services, improve operational excellence, and increase workforce productivity.

Founded in 1985

Boston, Massachusetts, US

5001-10000 employees

http://ptc.co/VLED30oHtEh

H1B Sponsorship

PTC has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (57)

2024 (61)

2023 (75)

2022 (86)

2021 (111)

2020 (72)