Dir-Digital Engagement jobs in United States
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Lowe's Companies, Inc. · 4 days ago

Dir-Digital Engagement

Lowe's Companies, Inc. is a leading home improvement company with a strong commitment to customer satisfaction and innovation. The Director of Digital Engagement is responsible for driving digital commerce strategies and enhancing customer engagement on Lowes.com, leading a team to implement innovative tactics and analyze performance to maximize sales and retention.

HardwareHome RenovationManufacturing
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H1B Sponsor Likelynote

Responsibilities

Develop the engagement strategy to optimize digital commerce on Lowes.com for DIY and/or Pro customers in partnership with Technology, Marketing, and Merchandising senior leaders
Develop and maintain engagement calendar ensuring organizational awareness and support to drive onsite top- and mid-funnel engagement strategies and event customer satisfaction, customer retention and frequency, and conversion rate and sales for Lowes.com
Plan digital merchandising tactics that maximize site real estate and deliver against organizational priorities
Deliver new technologies, tactics, and tooling to deliver against consumer engagement goals in partnership with Digital Product and DACI teams
Design enterprise-led and online-only events across all digital/omni touchpoints in partnership with Finance, Pricing & Promotions, Supply Chain, Marketing, and others
Develop strategic plans to develop a catalog of engaging merchandising content that will educate, motivate, and inspire digital customers toward starting and finishing their home improvement projects, and deploy these shoppable content libraries across the Lowes.com digital ecosystem
Analyze performance against assigned objectives to maximize sales, margin, retention/engagement, and conversion to inform future digital and/or omnichannel strategies
Build, develop, and lead a highly skilled and engaged team with a focus on clear and consistent communication around company objectives, responsibilities, and expectations

Qualification

Digital commerce strategyEcommerce experienceTeam leadershipMerchandising tacticsData analyticsMarketing collaborationBachelor's degreeMaster's degree

Required

Bachelor's degree in business, marketing, finance, or related field or equivalent years of experience in lieu of education requirement, if applicable
10+ years of experience in brand or product management, merchandising, and/or ecommerce
6 years of experience leading a team with direct reports

Preferred

Master's degree

Benefits

401k with up to 4.25% match
Discounted Employee Stock Purchase Plan (15% discount of strike price)
Tuition-Free Education
10-week Maternity/Parental Leave
10% Associate Discount

Company

Lowe's Companies, Inc.

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Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 20 million customers a week in the United States.

H1B Sponsorship

Lowe's Companies, Inc. has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (389)
2024 (310)
2023 (388)
2022 (357)
2021 (242)
2020 (394)

Funding

Current Stage
Public Company
Total Funding
$22B
2025-09-30Post Ipo Debt· $5B
2025-08-20Post Ipo Debt· $9B
2023-03-28Post Ipo Debt· $3B

Leadership Team

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Jennifer Wilson
SVP, Chief Marketing Officer
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K
Kathy Higgins
VP IT Business Management
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Company data provided by crunchbase