Uberall · 1 month ago
Senior Product Marketing Manager - USA-based
United States
Full-time
Remote
Senior Level
7+ years expUberall is seeking a Senior Product Marketing Manager to lead strategic initiatives in product positioning and go-to-market strategies. This role involves defining product narratives, coordinating major product launches, and enabling revenue teams to drive customer acquisition and expansion in a competitive landscape.
Information TechnologyLocation Based ServicesMarketing
Responsibilities
Own the positioning and value narrative for key product areas, including how we differentiate vs. US competitors (e.g., Yext, SOCi)
Lead the development and refinement of ICP, personas, use cases, and buyer journeys across our portfolio
Drive competitive intelligence for the areas of the product portfolio you own, and win–loss insights that influence product direction and GTM strategy
Own full go-to-market planning for major releases, coordinating across Marketing, Product, Sales, Customer Success, and Partnerships
Translate product capabilities into clear, compelling stories that land across the buying committee
Build and deliver high-impact sales team enablement: pitch decks, battlecards, talk tracks, ROI storytelling, objection handling
Enable both direct sales and reseller channels with tailored messaging and rollout plans
Continually improve enablement effectiveness through data, field feedback, and competitive insights
Be a primary voice of the customer, bringing insights from customer interviews, usage data, and sales conversations into product roadmap and messaging
Partner with Product to validate concepts, shape use cases, and ensure roadmap alignment with market needs
Design and execute cross-sell and upsell programs that drive adoption of our solution
Partner with Customer Success and Growth Marketing to develop campaigns, lifecycle content, and in-app activation strategies
Lead the creation of high-value content: one-pagers, competitive briefs, website copy, vertical narratives, case studies, and webinar materials
Support Uberall’s leadership in emerging spaces like AI search, GEO, and LPO
Qualification
Required
7+ years of Product Marketing experience in B2B SaaS (multi-location, martech, or AI a plus)
Proven ability to own positioning and narrative development at a strategic level
Strong track record of leading GTM motions, not just participating in them
Experience in location marketing, SEO/GEO, or AI-led platforms
Experience in the US market & ideally players in our competitive landscape
Experience working with product-led and sales-led go-to-market motions
Experience enabling global sales teams: bonus for channel or reseller enablement
Strong competitive analysis skills and experience shaping strategy in competitive markets (US market experience strongly preferred)
Outstanding written and verbal communication, including the ability to simplify complexity
Ability to influence cross-functionally and lead in a fast-paced, high-growth environment
Self-directed, outcome-driven, comfortable with ambiguity and high ownership
Company
Uberall
Uberall powers sales through location data, using the innovative location marketing cloud.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$170.8MKey Investors
HPE Growth
2021-06-15Private Equity· $115M
2018-09-06Series B· $25M
2018-02-01Series B· $25M
Leadership Team
David Federhen
Founder, Managing Director, Member of the Board
Florian Hubner
Founder + President
Recent News
2025-09-28
2025-05-29
Company data provided by crunchbase