Apply on Employer Site

UNC Health · 4 weeks ago

Web Content Writer - Marketing Technology

Morrisville, NC

Full-time

Hybrid

Mid Level

$26.59/hr - $38.23/hr

3+ years exp

UNC Health is an inclusive organization dedicated to improving health and well-being in its communities. The web content writer will create engaging, patient-friendly content for various health system websites, collaborating with subject matter experts and the marketing technology team to ensure high-quality, optimized content.

Addiction TreatmentHealth CareHealth DiagnosticsHospitalNon ProfitWellness

Responsibilities

Collaboration is an expectation for our web content writers, including:

Within the web content team to maintain internal drafting, review and revision processes (including alignment with our style guide and AP Style), as well as coordinating efforts to complete large web content projects

With the marketing technology team to plan for a successful transition from written draft to published page

With stakeholders and SMEs to understand content requests and goals and to gather information with a customer service mindset

With the greater marketing and communications team to better understand consumer insights, brand requirements and marketing objectives

Apply best practices for SEO and AI optimization

Fact-check your writing to ensure accuracy

Apply brand voice guidelines

Manage multiple projects simultaneously, with varying timelines and requirements

Embrace a culture of psychological safety and open communication

Qualification

Content writing experienceSEO principlesContent management systemsEditing for styleProofreadingResearchCustomer service focusExceptional communication skillsProject management