BM Digital · 1 month ago
Senior Media Buyer
United States
Full-time
Remote
Senior Level
$50K/yr - $120K/yr
6+ years expBM Digital is a tech-enabled growth firm helping leading brands scale profitably and predictably. The Senior Media Buyer will lead and manage a portfolio of e-commerce-focused clients, crafting and executing growth strategies while collaborating with internal teams to ensure alignment with client objectives.
Social Media
Responsibilities
Develop and implement comprehensive paid media strategies across platforms such as Meta, Google, TikTok, Snapchat, and X, ensuring alignment with client goals and market trends
Collaborate with media analysts to monitor campaign performance, optimize media spend, and maximize return on investment (ROI)
Stay abreast of emerging media channels and technologies to identify new opportunities for client growth
Analyze and optimize the entire customer journey, identifying drop-off points and implementing strategies to improve conversion rates
Work with cross-functional teams to enhance landing pages, checkout processes, and post-purchase experiences
Utilize analytics tools to track funnel performance and make data-driven decisions for continuous improvement
Design and execute A/B tests to evaluate the effectiveness of different promotional offers, pricing strategies, and messaging
Interpret test results to inform future campaign strategies and client recommendations
Ensure that offer testing aligns with overall marketing objectives and client expectations
Together with Creative Strategists lead the development of compelling creative concepts that resonate with target audiences and drive conversions
Incorporate feedback and performance data to refine creative approaches and maximize impact
Serve as the primary point of contact for clients, building and maintaining strong relationships based on trust and performance
Conduct regular strategic planning sessions with clients, providing actionable insights and aligning marketing efforts with business objectives
Address client challenges with resilience and adaptability, ensuring high levels of satisfaction and retention
Qualification
Required
6–10 years of experience in growth strategy, digital marketing, or a similar role with a strong focus on paid digital advertising and e-commerce
Demonstrated expertise in media strategy, funnel optimization, offer testing, and creative strategy
Proven ability to manage senior-level relationships and address challenges with a strategic and solution-oriented mindset
Experience in platforms like Meta, Google, and TikTok, with a track record of driving measurable business growth
Excellent relationship-building skills with an entrepreneurial mindset to spot and capitalize on growth opportunities
Strong presentation skills, including crafting and delivering impactful decks that resonate with stakeholders
Company
BM Digital
BM Digital is a marketing agency that helps new and old businesses gain visibility, leads, and sales.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Matas Jakutis
Co-founder & CEO
Kevin Fahey
Client Partner Manager
Company data provided by crunchbase