Gen · 1 month ago
Lead Product Manager – Norton Product Discovery and Engagement
USA - California, Mountain View
Full-time
Hybrid
Lead/Staff
$218K/yr - $249K/yr
10+ years expGen is a global leader in consumer cyber safety, protecting millions of people as they navigate their digital lives. As the Lead Product Manager for Norton Product Discovery and Engagement, you will be responsible for optimizing the customer journey from initial awareness through onboarding, activation, and ongoing engagement. You will collaborate with various teams to ensure customer-centric product experiences that drive long-term relationship value.
Cyber SecurityDigital MediaInformation Technology
Responsibilities
Develop a deep, data-informed understanding of customer needs, jobs-to-be-done, and pain points across markets and segments
Lead qualitative and quantitative discovery (interviews, usability tests, surveys, in-product feedback, cohort analysis) to generate insights that shape roadmap and experience design
Champion the voice of the customer in all decisions, ensuring we build experiences that feel trustworthy, useful, and respectful of privacy
Own the product experience from initial acquisition to successful setup and usage: install flows, setup, onboarding tours, education, and early feature discovery
Define and iterate on how we explain the value of the Norton Suite and its components in clear, compelling ways that drive understanding and confidence
Partner with Marketing and Commercial teams to ensure consistency between acquisition channels and in-product experiences
Design and optimize experiences that help users continually discover new value: feature discovery, nudges, education, and contextual help
Work with Data and Design to identify key moments where we can reinforce trust, demonstrate value, and guide users to adopt features that matter most to them
Define and track key engagement metrics (e.g. activation rates, feature adoption, NPS/CSAT, session frequency) and run experiments to continuously improve them
Translate high-level Norton Suite strategy into a clear, prioritized roadmap for Discovery & Engagement, balancing impact, effort, and risk
Write clear problem statements, PRDs, and acceptance criteria; collaborate closely with Engineering and Design to ship high-quality experiences on time
Run A/B tests and experiments to validate hypotheses and quantify impact; share learnings broadly and feed them back into the wider Avast Suite roadmap
Work closely with the Norton Growth PM to ensure early lifecycle experiences set the right foundations for later upsell, cross-sell, and retention
Communicate plans, progress, and outcomes clearly to stakeholders at multiple levels
Qualification
Required
10+ years of product management experience, ideally in consumer SaaS or subscription-based products with a strong growth/monetization focus
Proven track record of driving business growth through product—e.g., improving conversion, ARPU, CLTV, or reducing churn via product-led initiatives
Absolute obsession with the customer—you see growth as the outcome of genuinely solving customer problems and delivering perceived value, not just pushing offers
Strong experience with pricing, packaging, and lifecycle optimization, and working closely with Marketing, Finance, and Commercial teams
Highly analytical and comfortable working with data: funnel analysis, cohort analysis, experiment design, and financial impact modelling
Ability to operate in a complex, global, matrixed environment, aligning diverse stakeholders around clear problems, priorities, and metrics
Excellent written and verbal communication skills, with the ability to articulate trade-offs and decisions clearly to both technical and non-technical audiences
Preferred
experience in cybersecurity, utilities, or other categories where trust and transparency are critical to long-term customer relationships
Benefits
Health & Wellness – Medical, dental, and vision insurance plans.
Financial Security – 401(k) retirement plan participation plus ESPP.
Work-Life Balance – Generous PTO and company holidays.
Professional Development – Annual education reimbursement.
Wellness Reimbursement – Fitness-related expenses coverage.
Additional Perks – Commuter accounts, legal assistance, family support, and exclusive employee discounts.
Company
Gen
Gen is a cybersecurity company that offers security, identity protection, and privacy solutions.
5001-10000 employees
H1B Sponsorship
Gen has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (2)
2023 (2)
2022 (1)
2021 (2)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
$950M2025-02-13Post Ipo Debt· $950M
2022-11-08IPO
Leadership Team
Rich Matta
General Manager and Head of ReputationDefender
Recent News
2026-01-20
2025-12-09
Morningstar.com
2025-12-08
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