SHRM · 2 weeks ago
Senior Specialist, Marketing Performance & Insights
Alexandria, VA
Full-time
Hybrid
Mid, Senior Level
$80K/yr - $100K/yr
4+ years expSHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. The Senior Specialist, Marketing Performance & Insights helps SHRM understand what’s driving results across marketing efforts and collaborates with various teams to turn performance trends into actionable insights.
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No H1B
Responsibilities
Develop and maintain clear, easy-to-understand marketing performance summaries that highlight key trends
Track results across the full marketing journey—from first touch through conversion and renewal—to identify opportunities to refine strategy and execution
Partner with channel and campaign teams to review performance, understand what’s working, and recommend practical improvements
Collaborate closely with the Business Intelligence team to align metrics, share learnings, and ensure consistent visibility across the organization
Support quarterly business reviews and executive updates through summaries, visuals, and storytelling that connect marketing activity to outcomes
Work with Martech and Automation teams to ensure tools, tracking, and processes support accurate reporting and meaningful insights
Provide proactive recommendations to strengthen segmentation, testing, creative optimization, and audience journeys
Help define, refine, and maintain KPIs, benchmarks, and scorecards that guide SHRM’s marketing investment and strategic priorities
Stay aware of evolving measurement approaches and bring forward new ways to make performance more transparent and actionable
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or a related field
4–6 years of experience in marketing performance, insights, reporting, or campaign analysis
Experience using marketing or reporting platforms (e.g., Adobe Analytics/CJA, Power BI, Tableau) to support decision-making
Demonstrated ability to turn performance trends into clear insights and practical recommendations that influence marketing strategy
Strong understanding of marketing funnels, channel performance, and campaign evaluation
Ability to simplify complex information and communicate clearly with both technical and non-technical audiences
Excellent storytelling skills—able to turn trends into meaning, not jargon
Highly collaborative approach and ability to work cross-functionally across multiple teams and priorities
Strong attention to detail, reliability, and commitment to accuracy
Preferred
Familiarity with tools such as AJO, AEM, Marketo, and other marketing platforms
Benefits
Professional growth and development
Health
Dental
Vision
Well-being
Health savings
Flexible spending
Retirement
Open leave
Annual discretionary bonus and incentives
Company
SHRM
The Society for Human Resource Management is the leading provider of resources serving the needs of HR professionals.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Amanda Bryson
Lead, CEO Communications
Christopher Lopez
Director, CEO Academy
Recent News
2025-12-29
2025-12-14
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