Rhone · 11 hours ago
Director, Brand Partnerships
Rhone is a performance-driven apparel company focused on inspiring individuals in their pursuit of progress. The Director of Brand Partnerships will lead and scale partnerships across various channels, ensuring alignment with brand goals and driving meaningful impact through strategic collaborations.
ApparelE-CommerceRetail
Responsibilities
Set Partnership Strategy & Vision Define and own Rhone’s holistic partnerships strategy across brand-to-brand collaborations, leagues, and athletes
Establish clear objectives, ideal partner profiles, and a long-term roadmap aligned to Rhone’s brand positioning, growth goals, and customer acquisition strategy
Continuously evaluate the partnership portfolio to ensure relevance, performance, and brand alignment
Lead and Manage High-Impact Partnerships Identify, negotiate, and manage relationships with strategic partners, including complementary brands, sports leagues, and athletes
Ensure each partnership has clearly defined goals, deliverables, timelines, and success metrics
Serve as a senior point of contact for external partners, maintaining strong, trusted relationships and executive-level communication
Drive Integration & Go-To-Market Execution Work cross-functionally with Brand Marketing, Product, Creative, Growth, Retail, Wholesale, and Ecomm to integrate partnerships into seasonal campaigns, product launches, and key brand moments
Oversee partnership activation strategies from concept through execution, ensuring alignment with GTM plans and consistent brand storytelling
Create standardized partner toolkits, training materials, and go-to-market frameworks to ensure clarity and consistency across channels
Performance, Measurement & Reporting Build and own a comprehensive partnership measurement framework to track performance across awareness, engagement, revenue, and retention
Establish regular reporting cadences and post-activation recaps, delivering insights and recommendations to senior leadership
Manage partnership budgets, ensuring disciplined spend, ROI accountability, and clear communication of performance against investment
Establish clear processes, workflows, and prioritization frameworks to ensure efficiency and accountability
Strategic Leadership Partner closely with senior leadership to inform broader brand and growth strategy through partnerships
Present partnership plans, performance, and opportunities to executive stakeholders with clarity and confidence
Stay close to cultural, sports, and industry trends to proactively identify new opportunities for Rhone
Remain hands-on where needed, especially as the team grows, setting the standard for execution and ownership
Qualification
Required
10+ years of experience in strategic partnerships, brand marketing, sports marketing, or related fields
Proven experience building and scaling partnership programs across multiple partnership types (leagues, athletes, brands, platforms)
Strong track record of negotiating complex deals and managing senior-level external relationships
Strategic, analytical thinker with a clear point of view and strong business acumen
Exceptional communicator with executive presence and the ability to inspire internal and external stakeholders
Experience managing budgets, forecasting performance, and tying partnerships to measurable outcomes
Demonstrated ability to lead, mentor, and grow teams
Comfortable operating in a fast-paced, evolving environment with a roll-up-your-sleeves mentality
Willingness to travel for key partnership moments, events, and activations
Benefits
Access to healthcare including medical, dental, vision, and other ancillary benefits.
10 Company Holidays Annually.
Discretionary Time Off Policy.
Advancement Opportunities.
Discount on clothing plus semi-annual gift card allotment.
Company
Rhone
Rhone is performance driven apparel made by and for those in the pursuit of progress.
Funding
Current Stage
Growth StageTotal Funding
$37.04MKey Investors
L Catterton
2022-07-01Series Unknown
2019-03-08Series Unknown· $9.9M
2019-03-07Series C· $1.43M
Recent News
PR Newswire
2025-11-19
PR Newswire
2024-06-04
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