Popeyes Louisiana Kitchen · 4 days ago
Manager, Local Media, Popeyes, US&C
Miami, FL
Full-time
Onsite
Mid, Senior Level
5+ years expPopeyes Louisiana Kitchen is part of Restaurant Brands International Inc., one of the world's largest quick service restaurant companies. The role of Manager, Local Media involves supporting local media campaigns, developing DMA-level reporting, and coordinating with agencies to optimize media performance and drive strategic initiatives.
CateringFood and BeverageRestaurantsRetail
Responsibilities
Support the execution of local media campaigns, ensuring strategic alignment with national initiatives
Develop and maintain DMA-level reporting, providing insights on media performance, ROI, and market opportunities
Partner with agencies to deliver timely, actionable reporting and drive continual optimization across media channels
Coordinate and manage market tests, including planning, execution, and post-campaign analysis to inform broader strategies
Work closely with media agency and department management in developing budgets, audience strategy, and tactics across all media touchpoints
Work closely with agencies to ensure media reporting is accurate and delivers actionable insight and optimizations in a timely manner
Maintain in-depth knowledge of media landscape and trends, championing bold and creative ideas
Provide Point of Views (POVs) related to potential partnerships or sponsorships when applicable
Ensure accurate and timely budget management across all media channels
Support management of multiple local media market test for future products releases
Assist upper management in developing and implementing both long- and short-term strategies
Ability to coordinate with creative agencies on creative assets and accounts needs
Comfort owning and communicating directly with marketing leadership and cross-team leaders on questions/concerns and specific media initiatives
Qualification
Required
Bachelor's degree or equivalent experience
Minimum 5+ years of total media planning experience
Relevant media planning and buying experience with strong digital focus
Must be solution oriented, able to dissect information, see opportunities, preempt issues, and find solutions
Must have excellent oral and written skills to include formal presentation experience and the ability to prepare and present development presentations
Must have the ability to interface and maintain excellent professional relationships with a variety of audiences to include company leadership, partners/vendors, field marketing, operations, analytics
Excellent organization skills: ability to prioritize and handle multi-tasking
Experience with full funnel media campaigns. QSR or franchisee-based business knowledge is a plus
Understanding of all media channels and experience coordinating across multiple media disciplines
Ability to coordinate with creative agencies on creative assets and accounts needs
Ability to coordinate with multi-channel teams to design cutting-edge, strategic, and thoughtful integrated media plans across all channels
Experience with analyzing competitive landscapes, using reports from agency tools and compiling insights
Managing a large media budget and Flowchart
Benefits
Comprehensive global paid parental leave program
Free telemedicine and mental wellness support
Company
Popeyes Louisiana Kitchen
Developer, operator and franchisor of quick-service restaurants.
10001+ employees
H1B Sponsorship
Popeyes Louisiana Kitchen has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (4)
2023 (6)
2021 (3)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
unknown2017-02-21Acquired
2014-01-21IPO
Leadership Team
S
Sherry Barnes
CEO
Recent News
2025-11-19
2025-11-04
Company data provided by crunchbase