Primary Residential Mortgage · 1 week ago
Campaign Coordinator - LinkedIn
Salt Lake City, UT
Full-time
Onsite
Entry, Mid Level
2+ years expPrimary Residential Mortgage is seeking a Campaign Coordinator to take full ownership of their B2B social presence and content strategy. The role involves managing social media platforms, creating compelling content, and driving growth through data-driven decisions and lead generation strategies.
Financial ServicesReal EstateResidential
Responsibilities
Develop, execute, and manage a company-wide social media strategy across LinkedIn, Facebook, Instagram, YouTube, and emerging platforms
Produce high-quality content: graphics, short-form video, long-form posts, carousels, email copy, and anything else that moves the audience
Create thought-leadership articles, briefs, and posts to strengthen brand authority
Grow followers and engagement through consistent content, targeted campaigns, and disciplined optimization
Build and manage a lead-generation strategy leveraging organic content and paid campaigns
Plan and run corporate campaigns tied to product launches, events, recruiting pushes, and strategic initiatives
Use LinkedIn Recruiter and the broader LinkedIn ecosystem to amplify reach, source talent, and drive relevant traffic
Measure and report on performance metrics; make data-driven decisions on timing, messaging, and campaign pivots
Maintain a strong on-site presence to gather content, collaborate with teams, and capture real-time activity
Use AI tools to accelerate content creation, research, drafting, and optimization without sacrificing voice or quality
Qualification
Required
2–4+ years of hands-on social media management for a brand, agency, or corporate environment
Proven ability to create content that performs: posts, articles, design assets, scripts, and short-form video
Demonstrated experience running paid social campaigns on a limited, tightly managed budget
Strong understanding of LinkedIn Recruiter and all major LinkedIn features, including analytics, campaigns, and talent tools
Ability to translate executive and corporate objectives into clear, compelling social narratives
Proficiency with AI tools for content creation, research, and workflow acceleration
Experience managing corporate campaigns end-to-end—planning, execution, reporting
Excellent writing and editing skills
Comfortable working on-site and collaborating across teams to source stories, capture media, and stay aligned with strategy
Preferred
Demonstrated ability to grow followers, engagement, and brand visibility across key social platforms
Experience maintaining a steady pipeline of high-quality, original content
Proven skill in executing a credible, authoritative social presence supported by thoughtful long-form content
Experience managing paid campaigns that maximize budget and generate measurable leads or recruiting results
Ability to maintain a predictable posting and campaign calendar aligned with business goals
Strong track record of using data to optimize reach, performance, and ROI over time
Company
Primary Residential Mortgage
Primary Residential Mortgage provides home financing services.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Jeff Zitting
Co-founder
Company data provided by crunchbase