BlackLine · 2 weeks ago
Senior Product Marketing Director – New Product Commercialization
Pleasanton, CA
Full-time
Hybrid
Director/Executive
$254K/yr - $318K/yr
15+ years expBlackLine is a leading provider of cloud software that automates and controls the financial close process. They are seeking a Senior Director of Product Marketing - New Product Commercialization to establish and lead the company's commercialization framework, ensuring new products are successfully launched and adopted. This role involves collaboration across various functions to drive product positioning, pricing, and go-to-market strategies.
Computer Software
Responsibilities
Create a world-class commercialization engine that accelerates revenue, strengthens differentiation, and ensures every new product or innovation lands successfully in market
Own the end-to-end commercialization lifecycle for all new products, major releases, and strategic innovations
Ensure new offerings are market-ready, well-positioned, competitively differentiated, and commercially optimized
Build a repeatable, global framework for product launches and readiness including end-to-end governance structures and stage gate processes required to drive prioritization of key initiatives throughout the product commercialization life cycle
Drive cross-functional alignment and reduce organizational friction around launch execution including but not limited to:
Strategy and Market Validation - Partner with Global Product Marketing and Product Management teams for strategic analysis including market problem definition, sizing, segmentation, competitive landscape assessment, ICP and use case validation Influence on roadmap and innovation prioritization
Positioning & Narrative Development - Align with Global Product Marketing and Product Management to ensure core positioning, messaging, and value prop, product storytelling, market narrative differentiation and customer proof points for critical new product innovations
Pricing & Packaging - Partner with Pricing and Packaging, Product Management and Global Product Marketing to develop robust packaging constructs, pricing recommendations, market testing and value hypothesis validation and commercial model alignment with competitive benchmarks
Enablement - Partner with sales enablement, customer success enablement, partner enablement, technical enablement, etc. to document key milestones. Work directly with teams where applicable throughout commercialization lifecycle to create clear prioritization and focus to drive program execution
Go-to-Market Activation - Partner with Global Product Marketing, Presales and GTM teams to develop and drive execution for highly coordinated market moments, sales plays, pitch decks, battlecards, demo narratives and value conversation guides and analyst/market validation where applicable
Qualification
Required
Bachelor's degree in business, marketing, or a related field; MBA preferred
15+ years of experience in product management, product marketing, presales, strategy consulting or a related role in enterprise SaaS/technology
Proven track record of successfully launching products and enablement programs in a fast-paced, high growth environment
World-class project management skills with the ability to manage multiple priorities and deadlines
Excellent communication and interpersonal skills, with the ability to build relationships and influence across all levels of the organization
Analytical mindset with the ability to make data-driven decisions
Preferred
Experience in ERP, Enterprise Performance Management, Enterprise & Data Analytics and Business Intelligence highly preferred
Experience in Series C through IPO and in public companies highly preferred
Deep understanding of market trends, customer needs, and competitive landscape across Enterprise Performance Management, Analytics, ERP categories
Experience working in highly matrixed enterprise SaaS companies to drive business outcomes across Sales, Presales, Marketing, Customer Success, Product Management, Alliances, etc
Ability to present internally from senior leadership to drive action, partner with functional leaders as well as externally with industry analysts, strategic events, partners and customers
Experience with agile development methodologies and product management tools
Familiarity with market research techniques and data analysis
Proven ability to lead and motivate cross-functional teams
Benefits
Short-term and long-term incentive programs
Robust offering of benefit and wellness plans
Company
BlackLine
Companies turn to BlackLine (Nasdaq: BL) to help solve their most complex finance and accounting challenges.
1001-5000 employees
H1B Sponsorship
BlackLine has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (41)
2024 (32)
2023 (41)
2022 (50)
2021 (40)
2020 (41)
Funding
Current Stage
Late StageLeadership Team
Owen Ryan
Co-Chief Executive Officer
Mark Partin
Chief Financial Officer
Recent News
2024-05-08
Globe Newswire
2024-05-07
2024-05-06
Company data provided by crunchbase