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Brooks Running · 1 day ago

Temporary Senior Loyalty Engagement Specialist

Seattle, WA

Full-time

Hybrid

Mid, Senior Level

$34/hr - $49/hr

3+ years exp

Brooks Running is a company that believes in the power of movement and aims to create experiences that bring people to life. The Senior Loyalty Engagement Specialist will execute the strategic plan for Brooks Run Club, focusing on driving loyalty, retention, and growth through seasonal programming and member experiences.

ApparelFashionManufacturingShoesSporting Goods

Culture & Values

Responsibilities

Manage the front-line day-to-day operations with Brooks Run Club team to ensure flawless execution across the multiple tactics behind each activation

Responsible for the ongoing development and execution of the Brooks Run Club landing and promotional destination within BR.COM

Manage the seasonal programming for Brooks Run Club which includes managing our vendor relationships, driving integrated marketing plans, and securing prizing for programming

Work closely with the CRM team on loyalty related communications, activations, workflows, personalization, and more to communicate Brooks Run Club. Responsible for building out the objectives and proposed touch points

Work closely with the Manager of Loyalty & Engagement on how to bring Brooks Run Club to the Brooks stores. Responsible for executing these strategies including signage, activations, and procurement

Create the Brooks Run Club physical activation experiences in partnership with the Events team focusing on owned properties and expansion into retail opportunities as the business requires

Develop and implement the customer promotion roadmap which includes definition/refinement of member benefits, prizing strategy, and marketing communications

Create and execute annual customer engagement promotion editorial calendar for launches of new benefits and features

Integrate promotional campaigns into the brand marketing calendar to promote benefits and offers and increase revenue

Manage Brooks Run Club analytics and reporting to understand customer insights, performance toward KPIs, business opportunities, and learnings to support new Brooks Run Club experiences and future program benefits

Collaborate with Run Sights Lab, digital products, digital marketing, events, sports marketing, and other key stakeholders to establish testing framework for new benefits and experiences. Ensure all tests and scaled approaches have clear KPIs and establish the necessary measurement processes, infrastructure to enable that

Qualification

Loyalty program managementData analysisProject managementCustomer engagementCross-functional collaborationCurious mindsetCommunicationAttention to detailCustomer focusGrowth mindset

Required

Bachelor's degree with a focus in marketing, business, or another related field

3+ years of experience working to build/enhance loyalty program features, benefits, and prizes

Mix of consulting and client-side experience in loyalty programs desirable

Project management, large-scale planning, and ability to lead cross-functional projects

Experience utilizing data driven insights to develop business cases

Strong ability to develop structured frameworks and approaches and innovative thinking to solve complex challenges in a fluid environment

Excellent communications skills with respect to translating business needs into a data analysis approach and translating analysis results back into business terms

Excellent listening, presentation, and written and verbal communication skills

Strong attention to detail

Passionate, customer-centric mentality that challenges the status quo to drive exceptional experiences for Members/Guests

Experience recruiting strategic partners and procuring prizing

Curious mindset with a bias towards action to move ideas into reality

Data oriented. Uses quantitative data, hierarchical understanding, and causal thinking to find answers

Aptitude for organization, flexibility, and producing results

Strong customer focus/ability to anticipate and react to user needs

Demonstrated ability to work collaboratively with diverse teams to achieve necessary results

Ability to anticipate how a decision made can affect our customers, our partners, our products, or other departments' operations and/or morale; 'connecting the dots'

Growth mindset and agility as our program evolves

Embraces and lives the Brooks values!

Benefits

Medical

Dental

Vision

HSA and employer contribution

FSA

Family & fertility assistance

401K Savings Plan and match

Employee assistance program

Transportation assistance

Eleven paid holidays

Paid sick

Product discounts

Employee recognition

Fitness discounts

Company

Brooks Running

Glassdoor4.3

Brooks Running designs and manufactures high-performance running shoes, apparel, and accessories for both male and female runners. It is a sub-organization of Berkshire Hathaway.

Founded in 1914

Seattle, Washington, USA

1001-5000 employees