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ev.energy · 1 month ago

Senior Manager, Demand Generation

United States

Full-time

Remote

Senior Level

$129K/yr - $158K/yr

5+ years exp

ev.energy is on a mission to decarbonize the grid by making EV charging greener, cheaper, and smarter. They are seeking a Senior Manager, Demand Generation to lead their Account-Based Marketing strategy and collaborate closely with the Sales team to drive revenue growth across their top accounts.

AppsCharging InfrastructureElectric VehicleEnergySmart HomeSoftware

Responsibilities

Own the implementation of the ABM model

Distinguish between 1-to-1 and 1-to-Few campaigns

Own and manage HubSpot for all demand generation activities

Orchestrate the entire buyer journey

Set the strategy for commercial events

Define KPIs for demand generation campaigns

Lead the bi-weekly Account Squad meetings

Create practical marketing toolkits

Work lock-step with the Sales Director and Sales Reps

Champion the AI transition

Master the tech stack including HubSpot and Webflow

Own the B2B website as a conversion engine

Manage the Demand Gen budget

Qualification

Account-Based Marketing (ABM)HubSpotB2B MarketingGoogle AdsLinkedIn Campaign ManagerGoogle AnalyticsWebflowData AnalysisSales EnablementSustainability PassionTeam Collaboration

Required

5+ years in B2B Marketing, ideally in SaaS, Energy, Mobility, or a complex enterprise environment

Hands-on experience driving demand in a B2B environment

Deep expertise in HubSpot and Account-Based Marketing (ABM) is essential

Deep proficiency in HubSpot (CRM, reporting, campaigns, attribution), including hands-on experience building dashboards, running reports, structuring campaigns, managing data workflows, lead nurturing, scoring, and automated journeys

Proven ability to manage and optimise paid media channels, including Google Ads and LinkedIn Campaign Manager

Solid AEO/SEO knowledge and understanding of how organic and paid channels work together to drive demand

Experience using tools such as Google Analytics, Tag Manager and Looker Studio to analyse, optimise and report on digital channels

Strong understanding of CMS platforms, such as Webflow for managing and maintaining website content and conversion pathways

Experience with data enrichment and hygiene tools, such as Lusha, to ensure CRM data quality and segmentation accuracy

Understanding of the full customer journey and how we can capture/generate demand at various stages of the funnel, and help influence accounts through it (e.g. via retargeting, nurturing etc.)

Ability to work well across teams, particularly with Sales

Proven ability to analyse data, interpret trends, and use insights to improve campaign effectiveness and demand generation performance

Mindset: High autonomy, commercial drive, and a passion for sustainability

Preferred

Global Experience: You have experience marketing to B2B audiences in the UK/Europe and North America

AI-Native: You are excited by the speed of AI. You don't wait for permission (except from legal) to try a new tool that could save the team 10 hours a week

Comfortable with Ambiguity: We are a startup in a complex, global, regulated industry. Things change fast. You don't need a map; you need a compass. You proactively come up with solutions when you see gaps

A 'Doer-Strategist': You can present a quarterly ABM strategy to the VP in the morning and be fixing a HubSpot workflow or building a landing page in the afternoon