FairSquare · 2 weeks ago
Paid Media Manager
Atlanta, GA
Full-time
Hybrid
Senior Level
$85K/yr - $130K/yr
5+ years expFairSquare is building the future of SMB finance, and they are seeking a Paid Media Manager to execute and optimize their performance-driven paid media programs. The role involves managing PPC campaigns, programmatic and paid social efforts, while ensuring accurate data tracking and collaborating with cross-functional teams to drive full-funnel performance.
Financial Services
Responsibilities
Own and execute PPC campaigns across Google Ads and Microsoft/Bing Ads
Manage keyword/query mining, bidding strategies, pacing, ad copy testing, segmentation, and extensions
Monitor performance daily and optimize toward CPC, CTR, CPA, CVR, volume, and lead quality
Build and optimize programmatic campaigns via DSPs (DV360, The Trade Desk, StackAdapt, etc.)
Manage inventory quality, creative setup, targeting layers, frequency, and brand safety
Support full-funnel strategies including prospecting, retargeting, and intent-driven B2B audiences
Launch and optimize Meta campaigns; support testing on LinkedIn, TikTok, Pinterest, etc
Align creative and messaging with audience segments and funnel stages
Maintain strong understanding of pixels, UTMs, tag management, and CRM/CDP integrations
Partner with analytics and engineering teams to ensure accurate measurement and attribution
Identify trends and optimization opportunities across all channels
Provide clear insights and recommendations to internal teams and external partners
Maintain disciplined pacing across multiple budgets and campaigns
Collaborate with creative teams on ad copy, creative iterations, and landing page testing
Partner with Sales, Product, and Marketing to align targeting with B2B goals
Stay up to date on platform changes, AI advancements, and best practices
Qualification
Required
5–7+ years of hands-on PPC experience across Google Ads and Microsoft/Bing Ads
Proven success meeting KPIs (CPA, CPL, ROAS, CVR, lead quality)
Experience with programmatic DSPs (DV360, The Trade Desk, StackAdapt, etc.)
Strong understanding of tagging, UTMs, attribution, and conversion tracking
Experience running Meta campaigns and one additional paid social channel
Strong Excel/Sheets skills and comfort with large datasets
Clear, analytical communicator with strong attention to detail
B2B campaign experience strongly preferred
Preferred
In-house experience, ideally in FinTech or a performance-driven environment
Experience with TTD, LiveRamp, or other programmatic tools
Experience with complex data integrations or server-side tracking
Familiarity with Salesforce or other CRM platforms
Benefits
Bonus
401(k) match
Health and welfare benefits
Amazing culture
Growth opportunity
Company
FairSquare
FairSquare is a holding company built to empower America’s small businesses.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase