VML MAP · 1 day ago
Experience Strategy Lead
Austin, Texas, United States
Full-time
Hybrid
Director/Executive
10+ years expVML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. As an Experience Strategy Lead, you will architect transformative experience strategies and lead a high-performing team to redefine brand-consumer engagement across various marketing domains.
Management Consulting
Responsibilities
Architecting and globally scaling VML MAP’s proprietary frameworks and methodologies, orchestrating the strategic blueprint for groundbreaking, data-driven connected customer experiences for our clients and their customers
Spearheading high-impact client engagements, positioning experience strategy as the central pillar of client success and long-term value creation
Providing visionary leadership and mentorship to elevate the North American Experience Strategy team, fostering a culture of innovation, continuous learning, and professional mastery
Serving as a preeminent consultant, both internally and externally, on the design and optimization of sophisticated omni-channel customer journeys, seamlessly integrating data, technology, content, and deep consumer insights
Forging and championing cross-functional synergy across all experience disciplines (strategy, creative, CX/UX, producers), ensuring the delivery of pioneering solutions and unparalleled client satisfaction. Proactively driving collaboration across the wider MAP organization, from advanced tech and data capabilities to diverse consulting practices
Qualification
Required
An advanced degree (Master's or Ph.D.) in Marketing, Business Administration, Strategic Communications, or a related field, or equivalent executive leadership experience
A minimum of 10-15+ years of progressive leadership experience, demonstrating a profound, full-stack mastery of CRM strategy and execution at enterprise scale, encompassing technological architecture, advanced data utilization, sophisticated marketing communications, and cutting-edge content & customer-centric design principles
Deep, strategic command of leading marketing automation platforms (e.g., Adobe Marketing Cloud, Salesforce Marketing Cloud, Braze, HubSpot) and their potential for transformative business impact
Exceptional executive-level communication, negotiation, and presentation skills (oral, written, and visual), capable of articulating complex strategies to diverse, senior audiences
Demonstrated track record of orchestrating complex cross-cultural collaborations, particularly across North American and European markets, fostering highly productive and integrated global teams
Proven ability to thrive and lead with impact within agile, entrepreneurial, and highly collaborative global organizational structures, prioritizing strategic influence and results over rigid hierarchy
Preferred
Prior experience within the automotive sector or other complex, high-value consumer goods/services industries is a distinct advantage
Company
VML MAP
We are a diverse, global team representing over 55 nationalities, all united by our passion for helping brands humanize the relationship between brand and consumer.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase