SoFi · 1 day ago
Paid Social Manager
United States
Full-time
Remote
Mid, Senior Level
$90K/yr - $168K/yr
4+ years expSoFi is a next-generation financial services company and national bank using innovative technology to help members reach their goals. The Paid Social Manager will lead acquisition efforts through the development and execution of digital marketing strategies across various social media platforms, driving brand awareness and customer acquisition.
CreditCredit CardsFinancial ServicesFinTechLendingWealth Management
Responsibilities
Develop and implement the digital acquisition and retargeting strategy for SoFi's consumer financial products by building and executing campaigns on Meta, TikTok, Snapchat, and other paid social channels, while collaborating closely with our agency to ensure alignment and maximize campaign effectiveness
Design and execute audience testing strategies to identify and optimize target segments, leveraging data-driven insights to improve campaign performance and ROI
Work with influencer team and external vendors to create authentic and engaging influencer content that resonates with our target audience, driving brand awareness and customer acquisition
Drive creative asset ideation, testing road maps, and optimization with our internal creative team and creative agency
Analyze and understand the business impact driven by campaigns to establish marketing KPIs and forecast long-term growth
Build reports and own communication with key internal stakeholders to keep the business apprised of marketing performance
Collaborate with cross-functional teams such as the brand marketing, martech, compliance, and finance
Qualification
Required
4+ years experience running performance marketing campaigns on Meta and other digital channels
Technical knowledge of the Meta ads platform (understand tracking, auction dynamics, ad products, and best practices for direct response campaigns)
Understand mobile app acquisition marketing and relevant tracking technologies (experience with Branch a plus)
Advanced knowledge of Excel/Google Sheets for data analysis and campaign reporting (Tableau and Amplitude experience a plus)
Strong analytical and quantitative skills - ability to work with large data sets in order to derive actionable campaign insights
Strong organization and project management skills with the ability to own projects from end-to-end in a fast-paced environment
Ability to adapt to a challenging regulatory environment while still creating breakthrough marketing campaigns
Strong communication skills and ability to present learnings with internal teams
Company
SoFi
SoFi is a finance company that offers a range of lending and wealth management services.
1001-5000 employees
H1B Sponsorship
SoFi has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (213)
2024 (117)
2023 (131)
2022 (118)
2021 (81)
2020 (42)
Funding
Current Stage
Public CompanyTotal Funding
$12.25BKey Investors
Fortress Investment GroupPGIMQatar Investment Authority
2025-12-04Post Ipo Equity· $1.5B
2025-07-29Post Ipo Equity· $1.5B
2025-04-17Post Ipo Debt· $3.2B
Leadership Team
Anthony Noto
CEO
Jeremy Rishel
Chief Technology Officer
Recent News
Business Wire
2026-01-07
2026-01-06
dcm.com
2025-12-31
Company data provided by crunchbase