Vertex ยท 1 month ago
Associate Director, Media/Social Marketing - HCP
Boston, MA
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
7+ years expVertex Pharmaceuticals Inc is a global biotechnology company that invests in scientific innovation. The Associate Director, Media/Social Marketing - HCP will lead the development and execution of comprehensive media and social marketing strategies to enhance the digital presence and engagement of the US Kidney business unit, focusing on influencer strategies and managing digital opinion leaders.
Computer Software
Responsibilities
Oversee media planning and media buying activities to ensure effective allocation of resources
Develop Marketing content for media platforms for HCPs
Develop and implement social media strategies, including influencer strategies and managing digital opinion leaders (DOLs)
Define and oversee digital measurement frameworks, build performance inform targeting, content, and strategies
Select and optimize channels to maximize reach and engagement
Collaborate with technology partners to integrate digital technologies and enhance marketing strategies
Qualification
Required
Experience in HCP Marketing
Proven experience in social media strategy development and execution
Strong understanding of influencer strategies and HCP digital opinion leaders (DOLs)
Excellent leadership and communication skills
Proficiency in media planning and media buying
Strong analytical skills with the ability to measure and optimize KPIs
Experience in channel selection and optimization
Ability to collaborate effectively with cross-functional teams and external partners
Bachelor's degree in Marketing, Communications, or a related field
Minimum of 7 years of experience in media and social marketing, preferably in the healthcare industry
Benefits
Medical, dental and vision benefits
Generous paid time off (including a week-long company shutdown in the Summer and the Winter)
Educational assistance programs including student loan repayment
A generous commuting subsidy
Matching charitable donations
401(k)
Company
Vertex
Vendor intelligence that combs through your supplier, manufacturer, logistics data to detect where you're leaving money on the table.
2-10 employees
H1B Sponsorship
Vertex has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (27)
2024 (18)
2023 (7)
2022 (13)
2021 (5)
2020 (7)
Funding
Current Stage
Early StageCompany data provided by crunchbase