Aalberts integrated piping systems · 5 days ago
Vertical Marketing Specialist
Charlotte, NC
Full-time
Hybrid
Senior Level
5+ years expAalberts Integrated Piping Systems is a leader in flow control device and connection technology. The Vertical Marketing Specialist will drive growth in the data center market by developing strategies, building relationships, and ensuring alignment between sales and technical solutions.
CommercialConstructionManufacturing
Responsibilities
Lead the go-to-market strategy for the data center vertical, aligning with Aalberts IPS growth objectives
Develop and refine the Aalberts value proposition for hyperscale, colocation, and enterprise data center customers
Prioritize strategic accounts, regions, and partners based on opportunity size and market potential
Identify trends, technologies, and competitive activity shaping the data center landscape
Build relationships with specifying engineers, contractors, distributors, OEMs, and owner/developers across the data center ecosystem
Conduct VOC sessions to uncover customer needs, pain points, and innovation opportunities
Represent Aalberts at industry events, tradeshows, customer visits, and technical discussions
Support early-stage project conversations with an understanding of cooling systems, hydronic loops, and mechanical infrastructure common in data centers
Equip Sales and rep agencies with vertical-specific tools, presentations, positioning strategies, and objection-handling guidance
Provide project-level insight and expertise to improve win rates and customer confidence
Train internal teams on data center personas, terminology, market structure, and system-level design fundamentals
Participate in customer-facing opportunities as the subject-matter expert
Collaborate with the Strategic Marketing Director to maintain the Data Center Vertical Playbook, including personas, messaging, segmentation, and asset roadmap
Contribute to case studies, white papers, design guides, landing pages, and vertical-focused content
Ensure alignment between messaging, campaigns, and technical solutions
Support development of competitive battlecards and market comparison tools
Work with Product and Engineering to ensure Aalberts products such as press, balancing valves, grooved systems, and butterfly valves are aligned with data center needs
Identify product gaps and future development opportunities related to cooling technologies and mechanical distribution
Support pilot projects and testing efforts for new system solutions
Provide insight to help shape the long-term data center product roadmap
Partner with the Strategic Marketing Director and Salesforce stakeholders to improve visibility into data center opportunities and trends
Track KPIs such as pipeline growth, specification success, project wins, customer engagement, and market penetration
Deliver regular reporting and insights to Sales, Product, and Executive leadership
Qualification
Required
Bachelor's degree in Engineering, Construction Management, Marketing, or related field
5–7 years of experience in data center mechanical systems, construction, industrial manufacturing, or vertical market development
Strong understanding of HVAC, hydronic systems, fluid distribution, or related technical fields or the ability to ramp up quickly
Experience working with engineers, contractors, or other technical decision-makers
Strong communication, presentation, and customer-facing skills
Ability to capture technical insights and translate them into compelling messaging, content, and strategy
Preferred
Salesforce or CRM experience preferred
Benefits
12 paid holidays
Generous paid time off
Competitive full suite benefits package
Company
Aalberts integrated piping systems
Aalberts Integrated Piping Systems provides metal pipes, connectors, and fasteners for the distribution and control of liquids and gases.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Jacob Speight
Chief Commercial Officer (CCO)
Company data provided by crunchbase