CAVA · 1 week ago
Senior Manager CRM and Lifecycle Marketing
Washington, DC
Full-time
Hybrid
Senior Level
$140K/yr - $150K/yr
5+ years expCAVA is a company dedicated to making healthy eating simple and enjoyable, guided by Mediterranean heritage. They are seeking a Senior Manager of CRM and Lifecycle Marketing who will develop and execute guest communication strategies to drive conversion and revenue, while leading a team focused on personalization and targeted messaging across digital channels.
Food and BeverageFood ProcessingHospitalityRestaurants
No H1B
Responsibilities
Own the planning and execution of promotional CRM campaigns that drive revenue, frequency, and guest reactivation
Build and evolve multi-channel lifecycle journeys tailored to key moments in the guest experience — including product launches, seasonal moments, re-engagement, and app adoption
Partner with Brand, Culinary, and Digital to ensure CRM initiatives are timely, on-brand, and tied to commercial priorities
Establish campaign goals, build test-and-learn roadmaps, and analyze performance to drive continuous improvement
Lead CAVA’s personalization strategy across CRM channels — defining rules, logic, and creative frameworks that tailor communications to guest behavior and preferences
Oversee audience segmentation and predictive targeting in partnership with Analytics, Data Science, and Platform teams
Support integration of AI-generated content, personalized offers, and real-time decision engines into messaging workflows
Champion a guest-first approach to campaign planning, balancing commercial goals with content relevancy
Lead and develop a team of CRM specialists focused on personalization and segmentation
Collaborate with Product and Engineering teams to improve CRM capabilities, platform integrations, and automation tools
Ensure CRM marketing calendar is integrated with broader brand, loyalty, and product roadmaps
Create frameworks and documentation that ensure efficient campaign management, QA, and performance reporting
Qualification
Required
5-8 years of CRM, lifecycle, or digital marketing experience, with a strong focus on revenue-driving programs
Experience managing CRM in fast-paced, consumer-facing industries (QSR, retail, hospitality, or DTC)
Deep knowledge of ESPs, CDPs, and customer journey platforms
Strong background in testing, segmentation, and personalization strategy — including exposure to AI-driven content or targeting
Excellent cross-functional collaborator and communicator, with the ability to lead projects and influence stakeholders
Highly analytical; comfortable translating data into insight and insight into campaign strategy
Experience leading and developing teams
Bachelor's degree required; advanced degree in Marketing, Analytics, or a related field preferred
Preferred
Advanced degree in Marketing, Analytics, or a related field preferred
Benefits
Competitive salary, plus bonus and long-term incentives
Early Wage Access!
Unlimited PTO, paid parental leave, plus paid opportunities to give back to the community
Health, Dental, Vision, Telemedicine, Pet Insurance plus more!
401k enrollment with CAVA contribution
Company-paid STD, LTD, Life and AD&D coverage for salaried positions
Free CAVA food
Casual work environment
The opportunity to be on the ground floor of a rapidly growing brand
Company
CAVA
At CAVA, we work every day to bring heart, health, and humanity to food.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$738.34MKey Investors
T. Rowe PriceInvusSWaN & Legend Venture Partners
2023-06-14IPO
2021-04-27Series F· $190M
2019-12-10Series Unknown· $40M
Leadership Team
Brett Schulman
Co-Founder & CEO
J
Jonathan Braatvedt
SVP Mid Atlantic Field Operations & Operation Services
Recent News
2026-01-13
2026-01-13
2026-01-11
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