VML MAP · 16 hours ago
Director of Data Consulting
Austin, Texas, United States
Full-time
Hybrid
Director/Executive
10+ years expVML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper-personalization at scale. As the Director of Data Consulting, you will guide clients in transforming their marketing data capabilities to deliver measurable business impact through advanced analytics and customer insights.
Responsibilities
Bridging technical analytics with business strategy, driving roadmaps for customer data, measurement and audience planning
Consulting with senior clients and internal stakeholders to shape strategies and roadmaps through analytically derived insight and data-driven solutions
Evaluating clients’ data landscape, use cases and business requirements to diagnose, recommend, design, and deliver data and analytics solutions adding value to CRM programs
Building stakeholder consensus and lead in a matrixed team environment, including senior client relationships
Strategically leading delivery of client data projects in a matrixed team environment, collaborating with a team of highly skilled CRM, data and technology professionals and client relationships
Analyzing clients’ prospect and customer data gleaning insights informing experience, content and performance optimizations
Helping build prototypes and proofs of concepts that test out key assumptions and provide a blueprint for production grade solution build and deployment
Designing and managing robust measurement frameworks, including attribution and in-market testing
Travel for onsite client and partner agency presence will be required. Specific levels of travel can vary
Qualification
Required
Strong communication and presentation skills, i.e., the ability to clearly communicate complex topics to stakeholders at all levels of the organization
Structured problem-solving skills, i.e., the ability to identify and analyze complex problems and develop practical solutions
Business acumen, i.e., an understanding of how businesses work and how they create value
The ability to build trust and strong working relationships with clients, partners and colleagues
You have a degree in data science, digital marketing, computer science or similar fields of study, or equivalent work experience in these areas
You are considered an expert in marketing data with deep expertise in marketing measurement, customer data, and marketing data solutions enabled through analytics
You have experience analyzing business needs, designing, scoping, and delivering data solution projects and services in large organizations
Experience collaborating with and communicating to technical and business audiences alike
A minimum of 10-15 years in a senior consultant role with clients related to marketing data, predictive analytics, BI and reporting solutions
An infectious curiosity around data applications for CRM and customer insight development, AI use cases and continuous innovation
Comfortable with hands-on work in technology platforms such as Salesforce Marketing Cloud and Data Cloud, Adobe Experience Cloud, Braze, etc
Hands-on experience working with cloud data platforms, ETL and reporting, data analysis through R, Python or other similar toolsets
Experience with database and data model design for business intelligence and analytics solutions is an advantage
Familiarity with multi-touch attribution approaches and techniques involving a range of paid and owned channels is an advantage
Experience with Google Insights/Google Analytics, Google Cloud Platform/BigQuery, Adobe Analytics and Salesforce is an advantage
Worked in a globally distributed team structure involving multiple time zones and work cultures
Great communication skills in English
Preferred
It's an advantage if you have agency experience and marketing domain knowledge, but it's not a requirement
Company
VML MAP
We are a diverse, global team representing over 55 nationalities, all united by our passion for helping brands humanize the relationship between brand and consumer.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase