Comcast · 8 hours ago
Manager, Acquisition Marketing
Philadelphia, PA
Full-time
Onsite
Mid, Senior Level
5+ years expComcast is a Fortune 50 leader in media and technology, seeking a Manager for Acquisition Marketing to enhance its strategic marketing efforts. This role involves analyzing performance data, developing marketing strategies, and leading digital acquisition marketing initiatives.
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Responsibilities
Build and grow relationships across multiple teams and stakeholders, including EBI, Marketing, Media, and others
Analyze audience performance, consumer insights, competitive intelligence, and performance trends across channels to identify trends, gaps, and strategic marketing opportunities
Develop elements of ongoing learning agendas, including test design, KPI definition, measurement, and insight synthesis
Comfortable working with data sets to inform strategy and decision-making. While direct data pulling is not a core responsibility, familiarity with accessing and interpreting data is a strong plus
Collaborate with key marketing and sales channel teams to ensure programs are strategically aligned and continually optimized with best practices
Lead the acquisition email strategy and marketing resource, overseeing the delivery of calendar development, segmentation inputs, and performance optimization
Create compelling PowerPoint slides and visualizations to communicate findings to stakeholders
Support strategic initiatives by building data-driven business cases that quantify impact, ROI, and resource needs
Partner with marketing, strategy, finance, and operations teams to align insights with business goals and drive execution
Consistent exercise of independent judgment and discretion in matters of significance
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary
Other duties and responsibilities as assigned
Qualification
Required
Bachelor's degree in Marketing, Business, Economics, Statistics, or a related field
3+ years of experience in marketing analytics, business intelligence, or a related role
Proven ability to manage multiple projects and meet deadlines in a fast-paced environment
Self-starter with a proactive mindset and collaborative spirit
Comfortable analyzing performance data, test results, and consumer insights to form practical recommendations
Able to translate business goals into actionable acquisition and mover marketing strategies
Strong organization and attention to detail across simultaneous initiatives and partner workstreams
Effective working across marketing, GTM, media, CR&I, product, and external partners
Takes ownership of deliverables, manages follow-through, and maintains a sense of urgency
Supports test-and-learn frameworks, identifies optimization opportunities, and incorporates insight-driven thinking
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary
Preferred
Master's degree
Familiarity with accessing and interpreting data
Experience in leading digital acquisition marketing through owned and partner email channels
Experience in building data-driven business cases that quantify impact, ROI, and resource needs
Benefits
Best-in-class Benefits
Company
Comcast
Comcast is a media and technology company that provides broadband internet, mobile services, and entertainment platforms. It is a sub-organization of SkyShowtime.
10001+ employees
H1B Sponsorship
Comcast has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (551)
2024 (566)
2023 (633)
2022 (751)
2021 (588)
2020 (583)
Funding
Current Stage
Public CompanyTotal Funding
$4.92BKey Investors
California Public Utilities CommissionMassachussetts Broadband InstituteMaine Connectivity Authority
2025-11-13Grant· $3.2M
2024-07-02Grant· $2.69M
2023-04-24Grant· $0.28M
Leadership Team
Neil Smit
President and Chief Executive Officer
Candy Lawson
SVP, Chief Compliance Officer and Senior Deputy General Counsel
Recent News
2025-12-26
Sports Business Journal
2025-12-25
Company data provided by crunchbase