E*TRADE from Morgan Stanley · 1 month ago
Assistant Vice President – Digital Marketing
New York, New York, United States of America
Full-time
Onsite
Mid, Senior Level
$85K/yr - $140K/yr
5+ years expMorgan Stanley is seeking a highly motivated and organized AVP to join our Digital Marketing team. The role will help drive the digital marketing strategy and ensure seamless integration and execution across various digital channels, while managing digital marketing initiatives and collaborating with cross-functional teams.
BankingFinanceFinancial Services
Responsibilities
Manage and prioritize digital marketing initiatives for content management system, content personalization, tag management, mobile marketing, and reporting dashboards. Ensure these tools are effectively leveraged to meet business objectives and enhance customer engagement
Work closely with cross-functional teams, including product management, marketing, design, analytics, legal, and business units, to gather and prioritize requirements. Facilitate communication and collaboration to ensure alignment and successful project delivery
Collaborate with marketing tech and oversee the development and implementation of new features and enhancements
Support ongoing releases by coordinating with relevant teams to ensure timely and successful deployment of updates and new functionalities. Monitor performance and address any issues that arise post-launch
Utilize analytics and performance data to inform decision-making and optimize digital marketing efforts. Identify opportunities for improvement and innovation
Engage with key stakeholders to communicate progress, gather feedback, and ensure that digital marketing initiatives are aligned with broader business objectives
Participate in and represent the digital marketing team in all Agile-related ceremonies including daily standup, refinement, planning, demo, and retrospective sessions
Support site content management, A/B or multivariate testing, SEO, and testing execution to enhance user engagement and site performance
Facilitate review and approval cycles with Risk, Legal, Compliance, and Operations for client-facing website launches and updates
Update and maintain project dashboards, reports, and presentation materials for tracking progress and key metrics
Contribute to system migration, cleanup, and decommissioning activities related to legacy web content
Stay current on digital marketing technologies, up-to-date with the latest digital marketing trends, and communicate best practices to ensure our strategies remain competitive
Qualification
Required
5-7 years of relevant experience in technology, digital marketing, product management, or marketing operations
Bachelor's degree in Technology, Marketing, Information Systems, or a related discipline
Exceptional attention to detail, organization, and follow-through
Excellent communication skills and ability to work collaboratively across teams
Experience with content management systems using Adobe Experience Manager (or other), targeted messaging and A/B testing with Adobe Target (or other), and tag management with Adobe Launch (or other)
Experience with SEO platforms like Google Search Console, SiteImprove, BrightEdge, etc
Experience in financial services or other regulated industry
Eagerness to learn digital communication processes and tools within a large, regulated organization
Benefits
Commission earnings
Incentive compensation
Discretionary bonuses
Other short and long-term incentive packages
Other Morgan Stanley sponsored benefit programs
Company
E*TRADE from Morgan Stanley
E*TRADE from Morgan Stanley is a pioneer in the online brokerage industry.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2020-02-20Acquired
1996-08-16IPO
Leadership Team
Julia Miller
Executive Director, Creative Services
Recent News
2025-11-07
2025-10-14
Company data provided by crunchbase